Business
NOHO, Inc. Inks New Deal With Independent US Marketing Group and Distributor
NOHO, Inc. Inks New Deal With Independent US Marketing Group and Distributor.
About this update from Noho, Inc.
[{"type":"text","content":"\nNOHO, Inc. Inks New Deal With Independent US Marketing Group and Distributor \n\nNOHO, Inc. Inks New Deal With Independent US Marketing Group and Distributor\n\n\n SCOTTSDALE, AZ--(Marketwired - January 14, 2016) - Scottsdale, AZ based company NOHO Inc. (OTCQB: DRNK) has inked a new distribution contract with Essential Distribution, LLC. based out of Arizona. The agreement will push NOHO'S Gold 8.4 oz. Premium Lifestyle Beverage throughout Essential Distribution's network of nightclubs, bars and restaurants.Jay Grdina, NOHO's CEO stated, \"This will be a great platform for marketing of our NOHO products, creating brand awareness, product education and driving sales for us. Essential reaches a consumer base that has been very difficult for us to penetrate. We looked to partner with Essential, not only because of their state of the art advertising technology, but more importantly, for their aggressive push into the market place with a very solid management and sales team.\"This will be the first distribution of its kind with NOHO, as Essential Distribution will be using their digital ad network to advertise NOHO throughout the bars and taxi companies that they currently service. The unique platform will help drive sales within individual establishments, as well as bring awareness to consumers outside of bars and restaurants. Currently, Essential Distribution has exclusive rights to distribution in 12 states including; Arizona, California, Colorado, Florida, Idaho, Illinois, Michigan, New York, North Carolina, South Carolina, Texas and Utah, with hopes of growing throughout the entire United States in the upcoming years.Essential Distribution Vice President of Sales, Nick Stanitz-Harper, is enthusiastic about the new relationship with NOHO stating, \"I am excited to have NOHO's hangover preventative beverage on board. With the exclusive advertising rights we have within sports bars and taxi cabs, approximately 2.5 million people will be exposed to NOHO advertisements each month and there is only one way for sales to go...UP!\"NOHO Gold Premium and Functional Lifestyle beverage is setting the standard for beverages that not only taste great, but also serve a functionality. The 8.4 oz. can's light refreshing flavor can be used to help combat against hangovers by mixing it with your favorite liquor or c...