Business
Six trends to watch in 2026 as Asia-Pacific prepares to overtake North America as the largest consumer market worth $36 trillion in 2035
Asia Pacific is set to overtake North America as the largest consumer market in 2035, according to a new joint report by Bain & Company and NielsenIQ (NIQ). Private consumption in the region is expected to grow at 7% CAGR to reach $36 trillion by the end of the next decade, as global private consumption nearly doubles from about $65 trillion in 2025 to $110–$120 trillion by 2035.
About this update from Niq Global Intelligence Plc
[{"type":"text","content":"SINGAPORE, Dec. 16, 2025 /PRNewswire/ -- Asia Pacific is set to overtake North America as the largest consumer market in 2035, according to a new joint report by Bain & Company and NielsenIQ (NIQ). Private consumption in the region is expected to grow at 7% CAGR to reach $36 trillion by the end of the next decade, as global private consumption nearly doubles from about $65 trillion in 2025 to $110–$120 trillion by 2035.","length":432,"tagName":"p"},{"type":"image","alt":"Bain_and_Company_Logo","displaySize":"","headline":null,"caption":"Bain_and_Company_Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":187,"url":"https://media.zenfs.com/en/prnewswire.com/402af75a54314fa6c75c6ca839359a93"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ChoS4HlsPFPT1PfTQXHGNg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTMzMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/402af75a54314fa6c75c6ca839359a93","width":400,"height":187},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/E20X_o8zydBhDETGUrhFGA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTI5OTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/402af75a54314fa6c75c6ca839359a93","width":400,"height":187}}},{"type":"text","content":"This shift underscores the changes underway in how and where consumers across Asia Pacific spend, setting the stage for new growth patterns that will define 2026 and beyond.","length":173,"tagName":"p"},{"type":"text","content":"In the moving annual total ending in June 2025, fast-moving consumer goods (FMCG) value grew 4% in the Asia Pacific region, fueled by 2.8% volume growth and 1.2% price, signaling a healthier balance than the largely price-driven growth seen in North America and Western Europe. The region remains central to the growth agenda of global consumer packaged goods (CPG) companies, although performance varies significantly across its consumer markets.","length":447,"tagName":"p"},{"type":"text","content":""Asia Pacific is where the next decade of global consumption will be decided," said David Zehner, head of the APAC Consumer Products practice at Bain & Company. "The region's opportunities while vast, are uneven across markets – and companies need to understand local nuances while scaling to capture the full potential of the APAC region."","length":368,"tagName":"p"},{"type"...