Business
NIQ's New Business Resiliency Playbook Helps Companies Decode the Market Signals and Shocks That Shape Consumer Behavior
CHICAGO, August 25, 2025--NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today unveiled The Business Resiliency Playbook: Decoding the signals and shocks that shape consumer behavior. The playbook outlines potential impacts of the five most relevant economic scenarios for brands and retailers—including stagflation, recession, and geopolitical shocks—and how the consumers who will shape their businesses are most likely to respond to them. Critically, it highlights how delay
About this update from Niq Global Intelligence Plc
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":316,"url":"https://media.zenfs.com/en/business-wire.com/3ed3ac812ff5e6ab35e8520a2d6e9e3e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/jMlRxxmZJ7Bnh_ibGFAhrQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYzMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/3ed3ac812ff5e6ab35e8520a2d6e9e3e","width":480,"height":316}},"lazy":false},{"type":"text","content":"This first-of-its-kind actionable framework—built on marrying 50 years of economic and consumer behavior trend data—equips brands and retailers with key signals to help them sustain revenue and avoid panic or paralysis.","length":219,"tagName":"p"},{"type":"text","content":"CHICAGO, August 25, 2025--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today unveiled The Business Resiliency Playbook: Decoding the signals and shocks that shape consumer behavior. The playbook outlines potential impacts of the five most relevant economic scenarios for brands and retailers—including stagflation, recession, and geopolitical shocks—and how the consumers who will shape their businesses are most likely to respond to them. Critically, it highlights how delaying decisions in an unpredictable environment can expose businesses to risk and provides specific actions to help them position for resilience.","length":660,"tagName":"p"},{"type":"text","content":""Our goal isn’t to predict the future, but to help organizations develop robust plans that can adapt as conditions evolve," said Ramon Melgarejo, President of Strategic Analytics & Insights, NIQ. "This playbook empowers leaders to move from reactive to resilient—using real-time consumer intelligence to guide decisions with confidence."","length":361,"tagName":"p"},{"type":"text","content":"Key findings include:","length":21,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Consumers don’t often differentiate between the causes of economic stress. Whether it’s inflation, job loss, or global conflict, their behavioral responses are strikingly similar. They pull back on discretionary spending, prioritize essentials, and seek value—often turning to private label products or value retailers.","length":319,"tagName":"p",...