Business
NIQ Joins the Decentriq Network to Enable Secure Data Collaboration for Marketers and Agencies Across Europe
CHICAGO, September 16, 2025--NIQ, a leading consumer intelligence company, is entering a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe. Through the relationship, NIQ’s high quality consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms for the first time, enabling advertisers and agencies to utilize the data for audience profiling and closed loop measurement.
About this update from Niq Global Intelligence Plc
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":316,"url":"https://media.zenfs.com/en/business-wire.com/b2182ee157131b7ea2b7945b2e2260ff"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/mPdqIta06cJfd3yODUCWOQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYzMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/b2182ee157131b7ea2b7945b2e2260ff","width":480,"height":316}},"lazy":false},{"type":"text","content":"CHICAGO, September 16, 2025--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, is entering a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe. Through the relationship, NIQ’s high quality consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms for the first time, enabling advertisers and agencies to utilize the data for audience profiling and closed loop measurement.","length":494,"tagName":"p"},{"type":"text","content":"Expanding beyond shopper insights","length":33,"tagName":"p"},{"type":"text","content":"NIQ is expanding its services to the data and media ecosystem through privacy-persevering clean rooms, opening up new opportunities for marketing and advertising agencies to enrich their first-party data insights, inform audience strategies, and measure sales outcomes.","length":269,"tagName":"p"},{"type":"text","content":"As Pierre Cholet, Chief Customer Officer at Decentriq, explains, "NIQ has long been a trusted name in understanding consumer purchasing behavior. Now, by integrating their data into Decentriq’s clean room, advertisers and agencies can leverage this rich audience data in a privacy-safe way. This will help advertisers and agencies unlock new value from one of the most authoritative consumer datasets in Europe."","length":422,"tagName":"p"},{"type":"text","content":"NIQ Digital Purchase Data","length":25,"tagName":"p"},{"type":"text","content":"The first NIQ dataset available through Decentriq’s clean room will be NIQ’s Digital Purchase data, a GDPR compliant marketing panel that captures purchase data through e-receipts from retailers, marketplaces, and ecommerce platforms. Through the collaboration, Decentriq’s clients will gain access to one of the most comprehensive, retail-agn...