Business
NIQ: Gen X in APAC to Spend USD 4.4 Trillion by End of 2025, Rising to USD 5.7 Trillion by 2030
SINGAPORE, October 02, 2025--NielsenIQ ("NIQ") (NYSE: NIQ), a leader in consumer intelligence, in collaboration with World Data Lab (WDL), today reveal that Generation X is emerging as a trillion-dollar consumer powerhouse in Asia Pacific — and yet, remains under-recognized in marketing strategies across industries.
About this update from Niq Global Intelligence Plc
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