Business
CMOs Face a ‘Reputation and Results’ Reckoning, According to NIQ’s 2026 Outlook
CHICAGO, November 19, 2025--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection point between brand building and revenue accountability. According to the report, 83% of CMOs remain confident in their brand’s equity, even as they face tightening budgets and heightened scrutiny over ROI.
About this update from Niq Global Intelligence Plc
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