Business
Brands Poised for Growth: NIQ Identifies the Strategies Behind 2025’s Top Performing Innovations
CHICAGO, December 09, 2025--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its 4th Annual Innovation Vitality Report, revealing the strategies that are helping brands achieve multi-year growth from their innovation pipelines. Drawing on data from over 70,000 manufacturers across 130 categories, the report highlights the practices that double a company’s likelihood of expanding overall sales through top performing innovation.
About this update from Niq Global Intelligence Plc
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