Business
Nike : Brings the World’s Best Street Footballers to a Global Stage With Toma Live
Nike : Brings the World’s Best Street Footballers to a Global Stage With Toma
About this update from Nike, Inc.
[{"type":"text","content":"Magazine\n Mission\n Company\n Newsroom\n EnglishDeutschEnglish (United Kingdom)Español (América Latina)EspañolFrançaisItaliano日本語한국어Nederlandsไทย简体中文繁體中文\n Magazine\n Mission\n Company\n Newsroom\n English\n \n Deutsch\n English (United Kingdom)\n Español (América Latina)\n Español\n Français\n Italiano\n 日本語\n 한국어\n Nederlands\n ไทย\n 简体中文\n 繁體中文\n \n Search site\n \n SubmitHow does Nike collaborate with athletes and creatives?\n Nike Brings the World's Best Street Footballers to a Global Stage With Toma Live\n \n May 29, 2026\n \n Copy Link\n Download all assetsDownload all assetsWhat is Toma Live?\n Toma Live will bring together more than 150 of the world's best young street footballers for small-sided competitions in Los Angeles, Mexico City and New York City - streamed live for fans around the world.\n How do fans watch Toma Live?\n Fans can tune in on Amazon streaming services and devices June 7 from 6 to 8 pm PT, joining a global fan section built for, and by, the next generation of ballers.\n How does Toma Live fuel football culture?\n More than a competition, Toma Live is a cultural moment, complete with musical performances; DJ sets; and appearances from Nike athletes, next-generation stars, creators and streamers.\n What's next for Toma El Juego?\n Toma Live is one stop on the global Toma Season One journey, with additional finals and city experiences continuing throughout the summer, all designed to showcase the world's best street footballers and inspire the next generation to take the game.\n As the world turns its attention to the beautiful game this summer, Nike is taking street football to the global stage with Toma Live, a one-night celebration of grassroots football culture, creativity and community.\n \n \n Toma Live will unite more than 150 of the best young street footballers from 10 countries in a free broadcast that merges elite small-sided competitions with music, entertainment and cultural storytelling in Los Angeles, Mexico City and New York City. Fans around the world can tune in June 7 on Amazon streaming services, joining a global fan section built for, and by, the next generation of ballers.\n From Local Streets to a Global Movement\n Toma Live builds on the momentum of Toma El Juego, Nike's community-led street football platform launched last year in Los Angeles. Designed to unleash the joy, free...