Sports

'Foot Locker Takeover' Unites Basketball, Culture, and Community in Downtown Los Angeles for NBA All-Star 2026

Foot Locker today announced its return to NBA All-Star 2026 for the third consecutive year with its biggest activation yet in downtown Los Angeles, 'Foot Locker Takeover'. Building on its partnership with the NBA and longstanding leadership position in basketball, this multi-brand immersive experience will bring highly anticipated sneaker drops, top athletes, creator-led content, and community programming together to connect fans with the culture and the city that shaped the game.

articleNike, Inc.January 28, 20264/company/nike-inc/news/foot-locker-takeover-unites-basketball-culture-and-community-in-downtown-los-angeles-for-nba-all-star-2026
'Foot Locker Takeover' Unites Basketball, Culture, and Community in Downtown Los Angeles for NBA All-Star 2026

About this update from Nike, Inc.

[{"type":"text","content":"Multi-Day Activation Centered at L.A. LIVE to Feature Exclusive Sneaker Drops, Community Events, and NBA Star Power, including Jayson Tatum, Lonzo Ball, and More","length":161,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Jan. 28, 2026 /PRNewswire/ -- Foot Locker today announced its return to NBA All-Star 2026 for the third consecutive year with its biggest activation yet in downtown Los Angeles, 'Foot Locker Takeover'. Building on its partnership with the NBA and longstanding leadership position in basketball, this multi-brand immersive experience will bring highly anticipated sneaker drops, top athletes, creator-led content, and community programming together to connect fans with the culture and the city that shaped the game.","length":533,"tagName":"p"},{"type":"image","alt":"Foot Locker Returns to NBA All-Star 2026","displaySize":"","headline":null,"caption":"Foot Locker Returns to NBA All-Star 2026","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/799bdeeb02c03bed51c9dcbb4455f204"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/tOnknoyFdk_E0lbMEBIamA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/799bdeeb02c03bed51c9dcbb4455f204","width":400,"height":400},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/.eE7WXhOMkIf_lMrdKMsAA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTY0MDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/799bdeeb02c03bed51c9dcbb4455f204","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2870992/FootLocker_ASW_hero.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The marquee destination at L.A. LIVE will feature distinct areas for top brands like Nike, Jordan Brand, Converse, adidas, PUMA, Crocs, and New Era®. Fans can expect continuous programming, including star-studded appearances, interactive experiences, exclusive product customization, and more, designed to elevate culture and celebrate Los Angeles' basketball community.","length":374,"tagName":"p"},{"type":"text","content":"This one-of-a-kind experience will deliver an unmatched opportunity for the local community and fans to create memorable moments, highlighted by exclusive appearances from NBA superstars including: Jayson Tatum (New Era), Lonz...

More updates from Nike, Inc.

Foot Lockerdowntown Los AngelesJordan BrandNBALos AngelesNikeproduct customizationimmersive experiencehighly anticipatedbasketballJayson TatumLonzo Ball