Business
Openreach Uses NiCE Cognigy AI Agents to Upgrade U.K. Broadband Deployment to Deliver Tens of Millions in Financial Benefits for Openreach and its Clients
HOBOKEN, N.J., April 07, 2026--NiCE (Nasdaq: NICE) today announced that Openreach, a unit of the British Telecom Group, has deployed proactive AI agents from NiCE Cognigy to redesign customer engagement across 15 million customer journeys during one of the U.K.’s largest digital infrastructure transformation programs. By shifting from reactive management to AI-driven proactive engagement, Openreach is delivering a more seamless broadband upgrade experience at national scale, increasing appointme
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