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Sinopharm Xingsha to Introduce ChromaDex’s Tru Niagen® at Major Mainland China Trade Show, China International Natural Health & Nutrition Expo (NHNE)
Tru Niagen® to debut at NHNE via a celebration press conference following the expo’s opening ceremony LOS ANGELES--(BUSINESS WIRE)-- ChromaDex Corp.
About this update from Niagen Bioscience, Inc.
[{"type":"text","content":"\nTru Niagen® to debut at NHNE via a celebration press conference following the expo’s opening ceremony\n\n LOS ANGELES--(BUSINESS WIRE)--\nChromaDex Corp. (NASDAQ:CDXC) today announced that Sinopharm Xingsha will debut Tru Niagen® at the major mainland China trade show, China International Natural Health & Nutrition Expo (NHNE), which kicks off Tuesday, September 20, in Shanghai. NHNE is Asia’s largest expo on natural health and nutrition products, with over 100,000 distributors and retailers. It is considered the best platform to help global manufacturers of health food and nutrition promote their brands and expand business channels in China, where Tru Niagen® is currently sold cross-border.\n\nNiagen®, the proprietary ingredient in Tru Niagen®, is the world’s most efficient, patent protected nicotinamide adenine dinucleotide (NAD+) precursor on the market, particularly over NMN, and is one of the most promising ingredients to have entered the healthy aging supplement space. Supplementation with Niagen® is backed by 20 published and peer-reviewed clinical trials, backed by over 200 published scientific studies and has over 30 owned and licensed patents.\n\n“China’s marketplace remains strategically important as consumers already understand the benefits of elevating NAD+ and it is our intention to become the leading provider of NAD+ boosting supplements in the market,” said Rob Fried, CEO of ChromaDex. “NHNE offers the perfect platform to reach a diverse network of distributors and retailers to expand Tru Niagen® cross-border sales as we work toward achieving Blue Hat approval in the market with Sinopharm Xingsha. We are grateful to Sinopharm Xingsha for leading the debut of Tru Niagen® at NHNE.”\n\nIn addition to receiving prime real estate in Sinopharm Xingsha’s 162 meter booth at the exhibition site, Tru Niagen® will host a celebratory press conference featuring a video of ChromaDex CEO, Rob Fried, following the NHNE opening ceremony. Tru Niagen® will also receive the ‘Most Popular Brand of the Year’ award during the Top 100 Awards Ceremony at the expo’s celebratory Nutrition Planet Dinner.\n\n“It’s been a pleasure to work with ChromaDex as we build upon our growth strategy for Tru Niagen® in China and our team is thrilled to debut Tru Niagen® at NHNE this week,” said Pan Lei, General Manager of Sinopharm Xingsha. “We will u...