Business
ChromaDex Launches Tru Niagen® with iHerb, the World’s Number One Online Destination for Health and Wellness
This partnership positions Tru Niagen for accelerated global expansion given nearly 90% of iHerb sales are outside of the U.S. LOS ANGELES--(BUSINESS WIRE)--
About this update from Niagen Bioscience, Inc.
[{"type":"text","content":"\nThis partnership positions Tru Niagen for accelerated global expansion given nearly 90% of iHerb sales are outside of the U.S.\n\n\n LOS ANGELES--(BUSINESS WIRE)--\nChromaDex Corp. (NASDAQ:CDXC), a global bioscience company dedicated to healthy aging, announces the appointment of the world’s number one online destination for health and wellness, iHerb, as the newest retail partner to distribute Tru Niagen globally. iHerb is on a mission to make health and wellness accessible to all offering the best brands in the industry and has established a strong international presence, with nearly 90% of sales generated outside of the United States. iHerb has a global audience larger than Vitacost, VitaminShoppe, and GNC combined, proudly totaling 10 million active customers across more than 180 countries.\n\n\n“Tru Niagen, backed by the highest scientific and quality standards, is one of the most efficient NAD+ boosters on the market and we are delighted to welcome this trusted brand to the iHerb family,” said Lindsey Wiefels, SVP, Purchasing & House Brands of iHerb. “Carrying the best brands in the industry is an important key to our success and, in turn, these partnerships allow us to be the greatest at what we do. Tru Niagen and ChromaDex exemplify iHerb’s values as a company.”\n\n\nThe sole active ingredient in Tru Niagen is Niagen®, ChromaDex’s patented nicotinamide riboside (NR) ingredient, one of the most efficient and superior precursors of nicotinamide adenine dinucleotide (NAD+), a coenzyme vital to cellular function. Tru Niagen is backed by two Nobel Prize winners, 25+ human clinical studies, 300 published scientific studies, accepted by the world’s most rigorous regulatory bodies and is clinically proven to increase NAD+ safely and effectively.\n\n\n“NAD+ is essential for life, yet our levels decrease with age and when we are under physiological stress,” commented Rob Fried, CEO of ChromaDex. “Tru Niagen is the safest, most reliable, indeed the best way to maintain high NAD+ levels and we are looking forward to working with iHerb, the world leader in natural health and self-care products, to make this exciting product available to more people worldwide.”\n\n\nThe best-selling Tru Niagen product line including Tru Niagen 300mg 30 count, Tru Niagen 300mg 90 count, Tru Niagen 300mg 120 count, Tru Niagen Immune 150mg 30 count, an...