Business
ChromaDex Announces Partnership with MyPharma2Go Corporation for Cross-Border Sales of Tru Niagen® and Tru Niagen® PRO into Brazil
Brazil is the first Latin American country to now welcome Tru Niagen®, with a strategy focused on reaching both consumers and Health Care Practitioners
About this update from Niagen Bioscience, Inc.
[{"type":"text","content":"\nBrazil is the first Latin American country to now welcome Tru Niagen®, with a strategy focused on reaching both consumers and Health Care Practitioners (HCPs)\n\n LOS ANGELES--(BUSINESS WIRE)--\nChromaDex Corp. (NASDAQ:CDXC) today announced a partnership with MyPharma2Go to conduct cross-border sales of Tru Niagen® and Tru Niagen® PRO in Brazil, the first Latin American country to welcome the brand. Nicotinamide riboside or NR, the key ingredient in Tru Niagen®, is the world’s most efficient nicotinamide adenine dinucleotide (NAD+) precursor on the market, particularly over NMN (nicotinamide mononucleotide). MyPharma2Go, an American company focused on Brazil and Latin America, developed a cross-border e-commerce platform that allows patients to have direct access to international medicines and supplements, and monitors the international shipping process from origin to delivery.\n\nTru Niagen® is one of Amazon’s (U.S.) top-selling brands in the Vitamin B3 category for boosting NAD+ levels and features ChromaDex’s proprietary ingredient, Niagen® (patented nicotinamide riboside or NR). The cross-border distribution strategy allows for Tru Niagen® 300mg 30 count bottles, Tru Niagen® 300mg 90 count bottles and Tru Niagen® 300mg 30 count Stickpacks to be purchased by consumers looking to age healthier. Additionally, MyPharma2Go is working with Brazilian Health Care Professionals (HCPs) to distribute Tru Niagen® PRO bottles, which feature 500mg of Niagen®, the highest single capsule dose currently on the market, to patients across the country.\n\n“We are pleased to work with MyPharma2Go to introduce the healthy aging benefits of Tru Niagen® to Brazil,” said Rob Fried, CEO of ChromaDex. “This moment marks a milestone as we amplify global growth plans for Tru Niagen®. We look forward to continuing our partnership with the wonderful MyPharma2Go team on this Brazil cross-border strategy.”\n\nTru Niagen®, Tru Niagen® PRO and Tru Niagen® Stickpacks are now available for sale in the Brazilian market on several cross-border marketplaces including www.saudecelular.com.br, www.mypharma2go.com, www.mundihealth.com and through HCP in-person sales.\n\n“In the last five years, our cross-border business has impacted more than 30,000 health professionals and has served more than 240,000 patients throughout Brazil,” said André Di Donato, CEO and Foun...