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ChromaDex Announces Inaugural Major Grocery Debut of Tru Niagen® at Sprouts Farmers Market
Tru Niagen® expands to health-conscious Sprouts consumers in more than 400 locations across 23 states LOS ANGELES--(BUSINESS WIRE)-- ChromaDex Corp.
About this update from Niagen Bioscience, Inc.
[{"type":"text","content":"\nTru Niagen® expands to health-conscious Sprouts consumers in more than 400 locations across 23 states\n\n\n LOS ANGELES--(BUSINESS WIRE)--\nChromaDex Corp. (NASDAQ:CDXC), the global authority on nicotinamide adenine dinucleotide (NAD+) and healthy aging research, announces that its flagship product, Tru Niagen®, the number one healthy-aging NAD+ supplement in the United States†, is now available at Sprouts Farmers Market, marking its inaugural major grocery debut. As one of the fastest-growing retailers in the United States, Sprouts Farmers Market now offers Tru Niagen to its health-conscious consumers in more than 400 locations across 23 states.\n\n\n“We are privileged to have Sprouts as the first major grocery chain to carry Tru Niagen,” said Rob Fried, CEO of ChromaDex and Founder of Tru Niagen. “This partnership advances our mission to broaden the access of Tru Niagen to a large, health-focused consumer base and aligns with our vision to help as many people as possible transform the way they age.”\n\n\nThe sole active ingredient in the clinically proven Tru Niagen supplement is NIAGEN®, ChromaDex’s patented nicotinamide riboside (NR) ingredient, the most efficient and superior NAD+ precursor available. NAD+ is an essential coenzyme that plays a vital role in cellular processes including mitochondrial function, cellular energy production, and DNA repair. Embodying the highest scientific and quality standards, Tru Niagen is backed by two Nobel Prize winners, 30+ human clinical studies, 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.\n\n\nSprouts Farmers Market is known for its curated selection of healthy groceries and is a go-to destination for wellness enthusiasts and those embarking on their health and wellness journeys. Tru Niagen 300mg 30-count and Tru Niagen Immune bottles are now available in the women’s section of the dietary supplements aisle, providing Sprouts customers with easy access to the number one healthy-aging NAD+ supplement in the United States†.\n\n\nFor more information about the science behind Tru Niagen, please visit www.truniagen.com. To find a Sprouts store near you, visit sprouts.com.\n\n\nAbout ChromaDex:\n\n\nChromaDex Corp. (NASDAQ:CDXC) is the global authority on nicotinamide adenine dinucleotide (NAD+), with a focus on the science of hea...