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ChromaDex and Walmart Launch Tru Niagen® in 3,800 Walmart Stores Across the United States
Walmart partnership brings industry-leading NAD+ booster and healthy aging nutrient Tru Niagen® to major U.S. retail stores for the first time LOS
About this update from Niagen Bioscience, Inc.
[{"type":"text","content":"\nWalmart partnership brings industry-leading NAD+ booster and healthy aging nutrient Tru Niagen® to major U.S. retail stores for the first time \n\n LOS ANGELES--(BUSINESS WIRE)--\nChromaDex Corp. (NASDAQ:CDXC) announced today the launch of its flagship consumer product Tru Niagen® in Walmart, available in 3,800 stores across the United States. Walmart is the first major U.S. retailer to bring this well-studied healthy aging nutrient to stores.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210607005115/en/Tru Niagen® launches in 3,800 Walmart stores (Photo: Business Wire)\n“We are grateful to Walmart for their commitment to the Tru Niagen® brand and for their collaboration in planning this launch,” says ChromaDex CEO Rob Fried. “We are excited to make our product available to Walmart customers.”\n\nThe industry-leading NAD+ booster will be offered to Walmart customers in two distinct serving sizes, 100mg and 300mg. In addition to in-store availability, both options will be available online with same-day delivery and in-store pickup options at select locations.\n\nTru Niagen® is a unique form of vitamin B3 that is clinically proven to elevate NAD+, reducing the impact of aging and daily wear and tear on the body. Scientifically proven superiority to competing NAD+ precursors such as NMN (nicotinamide mononucleotide), Niagen® is supported by a vast amount of safety and efficacy data in humans. NAD+ is a vital coenzyme, naturally produced in the body, and studies have shown NAD+ declines up to 50% between the ages of 40 and 60. Based on a 300mg/day serving, Tru Niagen® can increase NAD+ by 40-50%, helping consumers Age Better®.\n\nSupplementation with Niagen® (patented nicotinamide riboside), the sole active ingredient in Tru Niagen®, safely increases NAD+ levels, as demonstrated in nine published human trials. Niagen® has achieved regulatory acceptance by the world’s four leading regulatory bodies: the U.S. FDA, Health Canada, the European Food Safety Authority, and the Therapeutic Goods Administration (TGA) of Australia.\n\nFor additional information on the science supporting Tru Niagen®, please visit www.truniagen.com.\n\nFor additional information about ChromaDex, please visit www.chromadex.com.\n\nFor additional information on Walmart, please visit www.walmart.co...