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Cellular Health Market Leader Tru Niagen® to Launch in U.K. Online and in Retail Stores Exclusively with Superdrug, Expanding Global Retail Partnership Between ChromaDex and A.S. Watson Group
ChromaDex announces exclusive retail partnership with Superdrug UK, entering the European market and driving global expansion of Tru Niagen® LOS
About this update from Niagen Bioscience, Inc.
[{"type":"text","content":"\nChromaDex announces exclusive retail partnership with Superdrug UK, entering the European market and driving global expansion of Tru Niagen®\n\n LOS ANGELES--(BUSINESS WIRE)--\nChromaDex Corp. (NASDAQ:CDXC) announced today the expansion of its partnership with A.S. Watson Group into Europe and launch of its flagship Tru Niagen® cellular health product online and in over 200 Superdrug stores across the United Kingdom. ChromaDex received authorization to sell its patented ingredient in the European Union earlier this year.\n\n\n“We applaud the efforts of Superdrug and the A.S. Watson family for keeping critical items available to customers worldwide during this unprecedented time,” says ChromaDex CEO Rob Fried. “We are pleased to add Tru Niagen to Superdrug’s healthcare portfolio as people across the U.K.—and the world—look for new solutions to maintain their health and fitness routines while at home.”\n\n\nNAD+ levels decline with age as well as physiological stressors including stress on the immune system, alcohol consumption, poor diet, and lack of healthy sleep cycles. Maintaining healthy NAD+ levels becomes increasingly important to support one’s health as they get older. Tru Niagen boosts NAD+ levels safely and efficaciously, as demonstrated in six published human trials.\n\n\nTo support their customers while distanced at home, both Superdrug and ChromaDex will be introducing educational health, wellness, and fitness content from trusted experts across their respective social and email channels.\n\n\nChromaDex has been in business with A.S. Watson Group since 2017 when it launched Tru Niagen in Watsons Hong Kong in September 2017 followed by Watsons Singapore in January 2018.\n\n\n“Tru Niagen is truly an innovative supplement to enhance healthy aging, providing a safe and effective choice for our health-conscious customers. It has become one of the best-selling supplements in Watsons and a driving force to grow our healthcare category,” says Malina Ngai, Group Chief Operating Officer of A.S. Watson Group and CEO of A.S. Watson (Asia & Europe). “We appreciate the opportunity to introduce Tru Niagen to customers in more markets around the world during this pivotal time in human health.”\n\n\nSuperdrug is a member of A.S. Watson Group and is one of the leading beauty and health retailers in the U.K. “After seeing the success ...