Business
Nexxen Named a Preferred Data Platform Partner for Kinective Media by United Airlines, Driving Results for Endemic and Non-Endemic Brands with Scaled Traveler and Loyalty Insights
First-of-its-kind audience extension partnership supports leading brands in creating connection and loyalty with travelers across critical stages of the
About this update from Nexxen International Ltd.
[{"type":"text","content":"First-of-its-kind audience extension partnership supports leading brands in creating connection and loyalty with travelers across critical stages of the consumer journey The airline industry’s first traveler media network enables 64% more reach across “luxury travelers” versus other similar data partners via the new first-party data onboarding solution in the Nexxen Data Platform NEW YORK, Oct. 03, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has been named as a preferred platform for Kinective Media, United Airlines’ new traveler media network. The partnership is already yielding positive results and valuable audience reach for Nexxen’s advertiser clients, including retail and lifestyle brands. The partnership extends the availability of the airline’s rich first-party data from its customers and MileagePlus loyalty program members to advertisers leveraging the Nexxen DSP or SSP for activation across premium offsite CTV, linear and digital content. As a result, brands can reach travelers with tailored, real-time messages that advance connection and loyalty. By utilizing Nexxen’s new first-party data onboarding solution in the Nexxen Data Platform, brands like United Airlines with scaled, privacy-compliant consumer data sets can open new revenue streams, enhancing media networks’ offsite solutions. In turn, Nexxen's advertiser clients can tap into this premium data and layer insights onto campaigns. “We are excited to extend our valuable traveler audience to Nexxen’s Data Platform and client base to drive results for advertisers from all industry verticals,” said Richard Nunn, CEO, MileagePlus. “Nexxen’s capabilities are a natural complement to our own media sales and enable brands to connect with travelers when they are consuming media before, during and after their journeys.” “The emergence of scaled, accurate data sets from loyalty programs – like those from Kinective Media by United Airlines – enables brands to enhance reach and enrich engagement with consumers in critical activation stages,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “With the Nexxen Data Platform, that consumer picture can be incredibly robust, with the ability for buyers to transact however they want on our end-to-end platform. We are proud to partner with United...