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Nexxen Launches Key Political Tools for Advanced Campaign Control and Voter Reach
Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen
About this update from Nexxen International Ltd.
[{"type":"text","content":"Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen SSP selected as News Corp’s preferred SSP for political PMP deals NEW YORK, July 25, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make informed and granular decisions that drive campaign success. Nexxen’s end-to-end technology stack encompasses a fully integrated demand-side platform (“DSP”) and supply-side platform (“SSP”), which enhance performance, improve efficiency and minimize data loss, thus maximizing political audience reach throughout the entire campaign lifecycle. During the initial discovery phase, advertisers can utilize unique data and applications found in the Nexxen Data Platform. This valuable data is sourced from various channels, such as audience targeting and strategic data partnerships as well as Nexxen Discovery, a real-time market research platform that analyzes content engagements and user behavior across digital, social and TV on-demand. As campaigns launch – either through Nexxen or another DSP and SSP – political advertisers can leverage Nexxen’s advanced measurement suite to gain deep insights into the impact of each campaign. Further, in 2024, five new offerings give advertisers advanced controls of their campaigns’ reach and precision. Political District Targeting: A geo-targeting feature that allows advertisers to target by US Political district (Congressional District, State Senate, State House/Assembly) within the platform directly. Political District Targeting allows for more granular and relevant targeting based on campaign goals.Campaign End Times: A feature that allows advertisers to optimize spend more efficiently with the ability to update their campaign end time within the Flight Schedule section to a specific time, rather than the industry default 11:59 PM.Political Dashboard, Powered by Nexxen Discovery: An easy-to-use, panel-based dashboard provides national- and state-level battleground candidate and issue analysis, including public sentiment and week-over-week change in content engagement, so advertisers can ...