Business
NextTrip Tackles Travel's Biggest Frustration: Why Finding a Hotel Takes Longer Than the Flight There
BRISTOL, TN / ACCESS Newswire / December 10, 2025 / A traveler watches a TikTok video about Santorini. Three weeks later, she books a Greek island vacation. The hotel pays $847 in commissions and fees. Nobody knows if the TikTok video influenced the ...
About this update from Nexttrip, Inc.
[{"type":"text","content":"BRISTOL, TN / ACCESS Newswire / December 10, 2025 / A traveler watches a TikTok video about Santorini. Three weeks later, she books a Greek island vacation. The hotel pays $847 in commissions and fees.","length":201,"tagName":"p"},{"type":"text","content":"Nobody knows if the TikTok video influenced the booking.","length":56,"tagName":"p"},{"type":"text","content":"This is travel's $8 billion problem. Companies are doubling their digital ad spend-from $4 billion to nearly $8 billion in just two years-but they can't prove which content actually drives bookings. Travelers consume 303 minutes of travel content across multiple platforms before booking. That's five hours of touchpoints scattered across TikTok, YouTube, Instagram, travel blogs, and streaming platforms, with zero attribution connecting inspiration to transaction.","length":478,"tagName":"p"},{"type":"text","content":"NextTrip, Inc. (NASDAQ: NTRP) believes it has the solution. While Google and Meta solved attribution for e-commerce, travel remains a black box. The booking happens weeks after the inspiration, often on a different device, through a different channel, making traditional pixel-tracking worthless.","length":296,"tagName":"p"},{"type":"text","content":"NextTrip's bet is that the company which solves attribution doesn't just win their own bookings-they become the measurement layer for the entire industry.","length":162,"tagName":"p"},{"type":"text","content":"The Proof That Nobody Can Measure","length":33,"tagName":"p"},{"type":"text","content":"Expedia Group's "Science of Wanderlust" study-conducted in July 2025 with 7,000 global travelers using eye-tracking and facial scanning technology-proved what the industry suspected: video content influences travel decisions nearly three times more than static images (71% versus 24%).","length":299,"tagName":"p"},{"type":"text","content":"The study identified exactly what works: long-form videos with transparency (52%), clarity and confidence (46%), and authenticity (45%). Social media dominates influence at 75%, surpassing TV/news (64%) and even family recommendations (47%). On TikTok specifically, 77% of users say the platform influenced their last trip purchase.","length":332,"tagName":"p"},{"type":"text","content":"But here's the problem: Expedia can tell you video works 3x bet...