Business
SW Innovative Holdings, Inc.: Shareholder Update
SW Innovative Holdings, Inc.: Shareholder Update.
About this update from Next Dynamics Inc.
[{"type":"text","content":"\nSW Innovative Holdings, Inc.: Shareholder Update\n\nSW Innovative Holdings, Inc.: Shareholder Update\n\n HOUSTON, TX--(Marketwired - November 21, 2017) - SW Innovative Holdings, Inc. d.b.a. Everybody's Phone Company, Inc. (OTC PINK: SWHI), a provider of landline prepaid telephone services, today announced company details.To date we have raised $300,000 in our Regulation A offering. The fresh capital allows the company to expand its marketing campaign in the Houston Texas area. Fiscal year 2018 could be exciting if our increased marketing efforts for our landline home telephone service helps us to reach the critical mass necessary to allow us to expand to more Texas Cities. We believe that there is an untapped market opportunity in landline phones that has been steadily growing. For example, AT&T shuts off approximately 100,000 customers a month for failure to pay. These turnoffs can be for a variety of reasons but the central theme is that these customers are credit challenged. 49% of people in the Greater Houston Area have a land line phone. The statistics are higher for customers with challenging credit. This demographic represents the sweet spot of our market because these people cannot afford the bundled service packages that the phone companies offer nor can they afford the high deposits required to get service started. This untapped market represents an opportunity for us because few other companies are marketing to this market. During our beta-test marketing of our service, we have refined our product by offering more options for less. We believe the market conditions are right to launch a pop-up marketing campaign aimed at our target demographic.The lack of capital over the past year has made it very difficult to get any traction marketing to our core demographic. However, from past experience we learned that the Greensheet, which is a local free newspaper, generated a solid return. When we consistently advertised, we received between 25-30 calls that were fielded daily. These free newspapers are located in convenience stores, drug stores, and restaurants. We plan on emphasizing our 3 core points of no contract, no deposit required, and no one will be turned down. We plan on augmenting our newspaper ads with strategically placed disposable yard signs urging people to sign up. Additionally we are going to try popup ...