Business
The CW Network Names Brad Schwartz as President, Entertainment
Entertainment Industry Leader will Oversee Programming, Creative Development and Operations BURBANK, Calif.--(BUSINESS WIRE)-- The CW Network, LLC (“The CW”
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[{"type":"text","content":"\nEntertainment Industry Leader will Oversee Programming, Creative Development and Operations\n\n BURBANK, Calif.--(BUSINESS WIRE)--\nThe CW Network, LLC (“The CW” “The CW Network”) today announced that television executive Brad Schwartz has been named President, CW Entertainment, responsible for programming strategy, creative and brand development, and day-to-day operations of The CW Network, America’s fifth national television network. Schwartz will begin his new duties on November 7, 2022, and report to Dennis Miller, President, The CW Network.\n\nSchwartz spearheaded the highly-successful award-winning re-brand of the TV Guide Network to Pop TV. As President of the network, Schwartz oversaw both creative and business operations and by instilling nimble, entrepreneurial and opportunistic programming and marketing strategies, the Pop TV team grew audience and revenue for six consecutive years.\n\nSchwartz was responsible for landing Pop TV’s flagship original series, “Schitt’s Creek,” which received four Emmy nominations in 2019, making Pop TV only the second basic cable network in history with a Best Comedy Series Emmy nomination. In 2020, “Schitt’s Creek” won more Emmys than any comedy series in history and between “Schitt’s Creek” and “One Day at a Time,” Pop TV won the third-highest total of Emmys in the industry. In 2020, Pop TV was the fastest growing non-news network in all of television. Most recently, he consulted at The CW on long-term strategy and programming.\n\n“I have had the pleasure of working closely with Brad and I have seen his entrepreneurial approach to reinvigorating brands,” said Miller. “He knows how to develop and acquire hits with limited resources, nurture talent, and broaden the appeal of diverse media assets.”\n\nSchwartz brings 20 years of experience in media leadership and transformation, having overseen the launch or turnaround of seven different media brands. Prior to Pop TV, he was Senior Vice President of Programming and Operations at Fuse, where he oversaw an award-winning re-brand, delivered the highest ratings in the network’s history and discovered critically acclaimed talent and programming, including the Emmy-nominated “Billy On The Street” with Billy Eichner, Prentice Penny’s Image-Award winning “The Hustle,” GLAAD-winning Best Reality Series “Big Freedia: Queen of Bounce,” and develop...