Business
Nexstar Promotes Lloyd Bucher to Vice President and General Manager of Its Broadcast and Digital Operations in Philadelphia, Pennsylvania
Experienced Media Executive Will Oversee WPHL-TV, phl17.com, and Their Related Social Media Channels IRVING, Texas--(BUSINESS WIRE)-- Nexstar Media Group,
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nExperienced Media Executive Will Oversee WPHL-TV, phl17.com, and Their Related Social Media Channels\n\n\n IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Group, Inc. (NASDAQ: NXST) today announced the promotion of Lloyd Bucher to Vice President and General Manager of its broadcast and digital operations in Philadelphia, Pennsylvania (DMA #4), overseeing the long-range planning and day-to-day management of WPHL-TV (CW), phl17.com, and their related mobile and social media channels. Mr. Bucher succeeds Vince Giannini, who retired earlier this month. He will assume his new duties immediately and report to Brandin Stewart, Senior Vice President and Regional Manager for Nexstar’s broadcasting division.\n\n\nThe promotion is a homecoming for Mr. Bucher, who was born and raised in Philadelphia, and spent the first 35 years of his life in the area. He brings nearly 30 years of leadership experience in broadcast management, marketing and sales to his new position at Nexstar, where he has served as the Vice President and General Manager of the company’s broadcast and digital operations in Charlotte, North Carolina (DMA #21) for almost three years. In Charlotte, Mr. Bucher was responsible for overseeing WJZY-TV (FOX), WMYT-TV (MyNet) and qcnews.com.\n\n\nDuring his tenure in Charlotte, Mr. Bucher and his team reimagined the television stations’ brand and marketing efforts, launching “Queen City News,” offering more local news than any other station in the market. Mr. Bucher also spearheaded the creation and development of the morning lifestyle show, “Positively Charlotte,” debuting this summer and featuring local personalities, newsmakers and small businesses. He was also instrumental in forging a partnership with Charlotte FC, the city’s professional soccer team, and the NFL’s Carolina Panthers, enabling WJZY-TV to become the official “Home of the Panthers.” On the digital front, Mr. Bucher re-launched the stations’ website as qcnews.com, “Carolina’s Own Queen City News,” and helped drive significant growth in unique visitors, page views, digital advertising revenue.\n\n\n“Nexstar is extremely fortunate to be able to bring someone with Lloyd’s experience back to his hometown to manage the company’s broadcast and digital operations,” said Mr. Stewart. “Lloyd has been successful everywhere he’s worked and consistently driven growth in ra...