Business
Nexstar Promotes Larry Cottrill to Vice President and General Manager of Its Broadcasting and Digital Operations Serving Columbus, Ohio
Experienced Broadcast Management Executive Will Oversee WCMH-TV and its Website, Mobile Apps, and Related Social Media Channels IRVING, Texas--(BUSINESS
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nExperienced Broadcast Management Executive Will Oversee WCMH-TV and its Website, Mobile Apps, and Related Social Media Channels \n\n\n IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Group, Inc. (NASDAQ: NXST), today announced the promotion of Larry Cottrill to Vice President and General Manager of its broadcast and digital operations serving Columbus, Ohio (DMA #32), including WCMH-TV (NBC4) and nbc4i.com, and their related mobile apps and social media channels. Mr. Cottrill is taking over for Ken Freedman, who is retiring after serving as WCMH-TV’s Vice President and General Manager since 2017 and a 44-year career in broadcasting. Mr. Cottrill will begin his new duties on August 7, and report to Brandin Stewart, Senior Vice President and Regional Manager for Nexstar.\n\n\nMr. Cottrill has led Nexstar’s broadcasting and digital operations serving Richmond, Virginia, including WRIC-TV (ABC DMA #56) and wric.com, since their acquisition by Nexstar in 2017, and he has consistently demonstrated the ability to grow ratings, sales, revenue, and profitability. Mr. Cottrill oversaw the successful integration of WRIC-TV’s operation into Nexstar and directed the consolidation and realignment of station operations. He and his team expanded local news coverage by seven hours per week and launched WRIC-TV’s first news bureau in the state capital. During his tenure, WRIC-TV was recognized with ten Edward R. Murrow regional awards for Excellence in Journalism, including three for Overall Excellence. Mr. Cottrill also spearheaded the creation of several unique sponsorships for advertisers, including “Positively Richmond,” highlighting local small businesses in the community, and the “Gift of Light” campaign, designed to help needy children gain access to optometrists and affordable eyewear.\n\n\nPrior to WRIC-TV, Mr. Cottrill served in various professional capacities at WOWK-TV (CBS DMA #70), WTRF-TV (CBS DMA #158), WVNS-TV (CBS DMA #159), and WBOY-TV (NBC/ABC DMA #169), where he was integral to the successful negotiation of broadcast and content rights for West Virginia University (WVU) sports, bringing various sports programming for the WVU Mountaineers to viewers across the state of West Virginia. Earlier in his broadcast career, he served as General Manager for West Virginia Radio Corporation and Key Account Manager for Rutter Communicat...