Business
Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio
Broadcast Sales Leader with 20 Years of Experience Will Oversee WTRF-TV and its Website, Mobile Apps, and Related Social Media Channels IRVING,
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nBroadcast Sales Leader with 20 Years of Experience Will Oversee WTRF-TV and its Website, Mobile Apps, and Related Social Media Channels\n\n\n IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Group, Inc. (NASDAQ: NXST), today announced the appointment of Mitzi Coleman as Vice President and General Manager of its broadcast and digital operations serving Wheeling, West Virginia (DMA #163), Steubenville, Ohio and parts of western Pennsylvania, including WTRF-TV (CBS) and wtrf.com, and their related mobile apps and social media channels. Ms. Coleman is taking over for Roger Lyons, who is retiring after serving as WTRF-TV’s Vice President and General Manager for the past 19 years and a nearly 50-year career in broadcasting. Ms. Coleman will begin her new duties immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar.\n\n\n“Mitzi is the ideal choice to succeed Roger and she will build on the station’s well-established legacy of outstanding local news and service to the community,” said Ms. Wilkinson. “Throughout her career, Mitzi has developed a variety of unique and innovative sales, marketing, and sponsorship opportunities for clients and spearheaded the development of new business for both linear and digital platforms. I am looking forward to working with Mitzi as she takes on this new role. Roger has done a tremendous job leading WTRF-TV since it was acquired by Nexstar in 2016, and we wish him well in his retirement.”\n\n\nThroughout her 20+ years in broadcast advertising, Ms. Coleman has consistently demonstrated the ability to grow sales, revenue, and profitability, and the capacity to build highly-effective collaborative sales teams. Since 2020, Ms. Coleman has served as Market Sales Manager and Station Manager for KTVL-TV CBS 10 and its sister station, NTVL-TV Southern Oregon's CW 11, in Medford, Oregon, where she was responsible for the long-term strategy and day-to-day operations of both stations, overseeing advertising sales, sponsorships, and the development of new revenue streams. Under her leadership the sales team created and executed several unique sponsorship opportunities for advertisers and marketers, including “First Alert Fire,” sponsored by Keep Oregon Green, which provides fire-season tips and updates in conjunction with the Oregon Dept of Forestry. She and her team als...