Business
Nexstar Media Promotes Mike Spruill to Vice President and General Manager of Its Broadcast and Digital Operations in Nashville, Tennessee
Media Executive with More Than 30 Years of Broadcasting Experience Will Lead WKRN-TV, wkrn.com, and Their Related Social Media Channels NASHVILLE, Tenn. &
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nMedia Executive with More Than 30 Years of Broadcasting Experience Will Lead WKRN-TV, wkrn.com, and Their Related Social Media Channels\n\n\n NASHVILLE, Tenn. & IRVING, Texas--(BUSINESS WIRE)--\n\nNexstar Media Group, Inc. (NASDAQ: NXST) today announced that it has promoted Mike Spruill to Vice President and General Manager of its broadcast and digital operations in Nashville, Tennessee (DMA #26), overseeing WKRN-TV (ABC), wkrn.com, and their related social media channels. Mr. Spruill will assume his new responsibilities immediately and continue reporting to Mike Vaughn, Senior Vice President and Regional Manager for Nexstar.\n\n\nMr. Spruill brings more than 30 years of experience in broadcast television marketing and sales to his new role, serving most recently as Vice President and General Manager for Nexstar-owned KRBK-TV (FOX), KOZL-TV (MyNet), and Ozarksfirst.com in Springfield, Missouri (DMA #73). Mr. Spruill’s promotion marks a return to a television station and city that he knows extremely well; he previously served as WKRN’s General Sales Manager from 2015 to early-2020, overseeing all sales operations. Over the course of his career, Mr. Spruill has demonstrated the ability to grow revenue and profitability by identifying new streams of revenue, cultivating new business, and developing a variety of innovative cross-platform solutions for advertisers and marketers.\n\n\nDuring his leadership of KRBK-TV and KOZL-TV, Mr. Spruill and his team expanded evening news on KRBK-TV by five hours per week, and launched several new local sports and lifestyle programs including “1st and 10” on Friday nights, highlighting the area’s high school football teams, and “FOX AM,” a two-hour morning show focusing on culture, fashion, area businesses and restaurants, and the arts. He was instrumental in developing a four-state partnership for the broadcasts of Missouri State football and basketball, and securing the rights to Kansas City Chiefs preseason football games for KOZL-TV. Mr. Spruill has always recognized the importance of forging meaningful community partnerships and led the stations’ efforts to deep relationships with The Boys and Girls Clubs of Springfield and Branson, Missouri, and the Fellowship of Christian Athletes of Southwest Missouri.\n\n\nHe had similar success during his previous tenure in Nashville, where Mr. Spruill...