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Nexstar Media Names Samantha Osborne Reynolds as Vice President of Political Sales
IRVING, Texas--(BUSINESS WIRE)-- Nexstar Media Group, Inc. (NASDAQ: NXST) today announced the appointment of Samantha Osborne Reynolds as Vice President of
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":" IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Group, Inc. (NASDAQ: NXST) today announced the appointment of Samantha Osborne Reynolds as Vice President of Political Sales, effective February 18. Ms. Osborne Reynolds will be responsible for building and managing the company’s newly created national political sales division, creating and developing go-to-market political advertising strategies across all of Nexstar’s platforms, and generating significant growth in linear, digital, and connected TV political revenues. She will be based in Washington, D.C., and report to Jon Camera, Nexstar’s Senior Vice President for Advertising Sales.\n\nMs. Osborne Reynolds brings more than 17 years of experience in political strategy and advertising, communication, and media sales to her new role at Nexstar. She served most recently as Vice President, Political, Advocacy and Automation for the E.W. Scripps Company (Scripps), where she oversaw political and national sales for the company’s local media businesses and managed Scripps’ Washington D.C., sales office. She also was responsible for the company’s political sales strategy and marketing plan and launched the connected TV political sales team. Ms. Osborne Reynolds joined Scripps in 2019 as Senior Director of National Sales.\n\n“Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division,” said Mr. Camera. “Her dynamic background and innovative approach will help us to sharpen our focus on national, digital, and connected TV political advertising sales and enable us to provide customized solutions to meet the changing needs of our political clients. Nexstar has a history of success in driving results through political advertising, and I am confident this new political sales division will thrive under Sam’s leadership.”\n\nDuring the course of her career, Ms. Osborne Reynolds has held a variety of leadership positions of increasing responsibility in political advertising sales and marketing, public affairs, strategic communications, and public relations. She also played important roles with several political campaigns, serving as National Deputy Digital Field Director for Romney for President in 2012, and joining the leadership team of the Republican National Committee where she rose to the position of Chief Digital Officer in...