Business
Nexstar Media Inc. Promotes Marc Hefner to Vice President and General Manager of Its Broadcast and Digital Operations in Dallas, Texas
Media Executive with 25+ Years of Broadcast Management and Sales Experience Will Oversee KDAF-TV, cw33.com, and Their Related Mobile and Social Media
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nMedia Executive with 25+ Years of Broadcast Management and Sales Experience Will Oversee KDAF-TV, cw33.com, and Their Related Mobile and Social Media Channels\n\n IRVING, Texas & DALLAS--(BUSINESS WIRE)--\nNexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced that it has promoted Marc Hefner to Vice President and General Manager of its broadcast and digital operations in Dallas, Texas (DMA #5), overseeing KDAF-TV, cw33.com, and their related digital subchannels, mobile apps and social media platforms. Mr. Hefner will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.\n\nMr. Hefner is a highly regarded leader within Nexstar and brings more than 25 years of broadcast management and sales experience to his new role at the Company. He first joined Nexstar in 2007 as the Vice President and General Manager of WCWJ-TV (CW) in Jacksonville, Florida (DMA #43), and YourJax.com. During his 10-year tenure, Mr. Hefner was recognized for expanding local programming, developing highly effective sales teams and significantly increasing linear and digital revenue, market share and profitability. He was also responsible for creating and developing more than 20 partnerships with local sports and entertainment brands in the Jacksonville area.\n\nSince 2017, Mr. Hefner has served as Vice President and General Manager of WSAV-TV (NBC/CW) and wsav.com, Nexstar’s broadcast and digital operations in Savannah, Georgia (DMA #91). While at WSAV-TV, Mr. Hefner expanded local programming, launching a new 30-minute newscast at 11 a.m. ET, airing the “Blitz Boarder Bowl,” a high-school all-star football game, and creating and developing “Education Station,” aimed at area students forced into virtual-learning situations during the Covid pandemic. He was also instrumental in reformatting “The Bridge,” a local 30-minute lifestyle program featuring a variety of Savannah’s most unique people, businesses, entertainers, and restaurants. Mr. Hefner and his team also drove significant digital growth at wsav.com—generating a threefold increase in unique visitors and nearly doubling page views since 2017. Under his leadership, WSAV-TV developed several important community partnerships, launching “3 Gives...