Business
Nexstar Media Inc. Promotes Cory Gylock to Vice President and General Manager of Its Broadcasting and Digital Operations in La Crosse/Eau Claire, Wisconsin
Nexstar Sales Leader Will Oversee WLAX-TV/WEUX-TV and Their Related Website, Mobile Apps, and Social Media Channels LA CROSSE/EAU CLAIRE, Wis. & IRVING,
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nNexstar Sales Leader Will Oversee WLAX-TV/WEUX-TV and Their Related Website, Mobile Apps, and Social Media Channels\n\n LA CROSSE/EAU CLAIRE, Wis. & IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the promotion of Cory Gylock to Vice President and General Manager of its broadcasting and digital operations in La Crosse/Eau Claire, Wisconsin (DMA #129), including WLAX-TV (FOX) and WEUX-TV (FOX), wiproud.com, and their related digital and social media channels. Mr. Gylock assumes the position from Judson Beck, who was named Vice President and General Manager of Nexstar’s Green Bay/Marquette, Michigan, media operations in May. He will begin his duties immediately, and report to Traci Wilkinson, Senior Vice President and Regional Manager for the broadcasting division of Nexstar Media Inc.\n\nMr. Gylock is very familiar with the viewers and advertisers of La Crosse/Eau Claire and Western Wisconsin, and with Nexstar, having served in various sales positions with the company since 2012, and as the General Sales Manager at WLAX-TV/WEUX-TV since late-2020. During his tenure, Mr. Gylock and his team have consistently demonstrated the ability to grow annual sales revenue for both television stations through a variety of unique, innovative, cross-platform solutions for advertisers. Under his leadership, WLAX-TV/WEUX-TV have driven substantial growth in new business advertising, generated double-digit annual increases in digital revenue, and set station records for ad revenue related to sports content.\n\nMr. Gylock also spearheaded the creation and development of several important community sponsorships during his time at WLAX-TV/WEUX-TV, including “County by County,” which highlights local area Western Wisconsin counties in news features and 30-minute special programs airing quarterly throughout the year, and “Harvesting Heroes,” which features local area farmers from early harvest-season in March through late harvest-season in November. Mr. Gylock also developed and hosted “FOX Fantasy Insiders,” a web-based program on wiproud.com, that focuses on fantasy sports during football season. He also helped launch “Destination Football,” a sponsored franchise dedicated to branding WLAX-TV/WEUX-TV as the home for college and pro football in Western Wisco...