Business
Nexstar Media Inc. Names Lloyd Bucher as Vice President and General Manager of Its Broadcast and Digital Operations in Charlotte, North Carolina
Veteran Media Executive with More Than 25 Years of Experience in Broadcast Sales, Marketing, and Management Will Oversee WJZY-TV, WMYT-TV and FOX46.com
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nVeteran Media Executive with More Than 25 Years of Experience in Broadcast Sales, Marketing, and Management Will Oversee WJZY-TV, WMYT-TV and FOX46.com\n\n CHARLOTTE, N.C. & IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), announced today that it has named Lloyd Bucher as Vice President and General Manager of its broadcast and digital operations in Charlotte, North Carolina (DMA #22), overseeing WJZY-TV (FOX), WMYT-TV (MyNet) and fox46.com. Mr. Bucher will assume his new responsibilities on September 29, and report to Ron Romines, Senior Vice President and Regional Manager for Nexstar Broadcasting.\n\nMr. Bucher brings more than 25 years of executive broadcast management experience to his new role at Nexstar. Since June 2015, he has served as Vice President and General Manager of WPTV-TV in West Palm Beach, Florida, where he was responsible for the long-range strategy and day-to-day management of the television station and its related digital, mobile, and social media channels.\n\nThroughout his tenure at WPTV-TV, Mr. Bucher and his team consistently delivered strong ratings, revenue, and market share growth, along with exceptional client service and a deep commitment to the community. Mr. Bucher expanded WPTV-TV’s local news programming, launching a new live half-hour evening newscast at 7 p.m. ET, focused on breaking news and recapping the day’s top stories. He also helped create and develop several significant digital initiatives, including the launch of WPTV-TV’s first mobile app for news, a streaming newscast, and a variety of streaming news specials, resulting in meaningful increases in page views and unique visitors to the station’s website. Mr. Bucher spearheaded the development of several important community partnerships between WPTV-TV and a number of West Palm Beach organizations such as The Komen Foundation, Autism Speaks, The Alzheimer’s Association and The Urban League. Mr. Bucher first joined WPTV-TV in 2007 as Director of Sales, responsible for all aspects of the station’s local and national sales operations.\n\nPrior to joining WPTV-TV, Mr. Bucher held a variety of sales and marketing positions of increasing responsibility at television stations in Miami and Philadelphia from 1995 to 2005. He began his professional career as an attorne...