Business
Nexstar Media Inc. Appoints Stephen Eaton Vice President and General Manager of Its Broadcast and Digital Operations in Billings, Montana
Media Executive with More Than 25 Years of Local Broadcast Experience Will Oversee KSVI-TV, yourbigsky.com, and Mission Broadcasting Inc.’s KHMT-TV IRVING,
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nMedia Executive with More Than 25 Years of Local Broadcast Experience Will Oversee KSVI-TV, yourbigsky.com, and Mission Broadcasting Inc.’s KHMT-TV\n\n IRVING, Texas & BILLINGS, Mont.--(BUSINESS WIRE)--\nNexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced that Stephen Eaton has been appointed Vice President and General Manager of its broadcast and digital operations in Billings, Montana (DMA #167), overseeing KSVI-TV (ABC), yourbigsky.com, and their related mobile and social media channels. Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.\n\nMr. Eaton brings more than 25 years of broadcast management and sales experience to his new role at Nexstar, and he is extremely familiar with the Billings market and surrounding area, having served as General Sales Manager at KTVQ-TV (CBS) in Billings since February 2016. During his career, he has consistently demonstrated the ability to significantly grow revenue and profitability by increasing existing advertising market share, identifying non-traditional accretive revenue streams, and developing a variety of innovative cross-platform marketing strategies and sponsorship opportunities.\n\nDuring his tenure at KTVQ-TV, Mr. Eaton and his sales team grew new business revenue by more than 20 percent and created several unique local sponsorship opportunities for advertisers, including “Montana Matters,” a special segment enabling area businesses to tell their story directly to viewers, and “Christmas Shoppe,” designed to showcase retail stores during the winter holiday season. Mr. Eaton also helped drive record growth of the station’s sports-related advertising revenue and was responsible for managing KTVQ-TV’s successful sales performance with high-profile sports coverage such as the National Football League, NCAA college basketball, and the Professional Golf Association. Under Mr. Eaton’s leadership, the KTVQ-TV sales team delivered significant increases in digital revenue.\n\nPrior to leading the sales operations at KTVQ-TV, Mr. Eaton served as Senior Account Manager ...