Business
Nexstar Media Group Promotes Tracey Rogers to Senior Vice President and Regional Manager
Media Executive With Nearly 35 Years of Management, Sales, and Marketing Experience Will Oversee Broadcast and Digital Operations in Multiple Markets IRVING,
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nMedia Executive With Nearly 35 Years of Management, Sales, and Marketing Experience Will Oversee Broadcast and Digital Operations in Multiple Markets\n\n\n IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Group, Inc. (Nasdaq: NXST), today announced the promotion of accomplished media executive Tracey Rogers to Senior Vice President and Regional Manager for its broadcasting division, overseeing Nexstar television stations and digital operations in multiple markets across the country. Ms. Rogers will begin her duties on September 5, and be based at the company’s headquarters in Irving, TX. She will report to Andrew Alford, President of Nexstar’s broadcasting division.\n\n\nAn experienced industry veteran, Ms. Rogers has long track-record of success and expertise in new business development, local news programming, and strategic planning across multiple media platforms. Ms. Rogers has served as Vice President and General Manager of WKRN-TV (ABC), the Nexstar television station serving Nashville, Tennessee (DMA# 27), since May 2017. Under her leadership, the television station expanded its midday local newscast to a full hour and developed plans to launch a new hour-long local newscast at 3 p.m. CT on September 11. WKRN also added a one-hour lifestyle program called “Local on 2,” and launched several highly successful local sponsorship programs including “News 2 Gives Back,” which highlights the work of Nashville’s first responders, and “Take a Titan 2 School,” which gives schoolchildren the opportunity to compete for the chance to take a member of the NFL’s Tennessee Titans to class during the football season.\n\n\n“Tracey has done an outstanding job with WKRN-TV, spearheading a consistent improvement in ratings, revenue and profitability,” said Mr. Alford. “She has consistently demonstrated the ability to lead highly-effective and successful management, sales and news teams that deliver impactful results for our advertisers, marketers, and the local communities we serve. I’m proud to promote her to this new position and I look forward to her continued contributions to the Nexstar management team.”\n\n\nDuring the course of her nearly 35-year career in broadcasting, Ms. Rogers served as General Manager at WMC-TV (NBC) in Memphis, Tennessee (DMA #52) from 2014 to 2017, and at KAIT-TV (ABC), in Jonesboro, Arkansas (DMA #183), from 2...