Business
Nexstar Media Group Promotes Steven Blanchard to Vice President and General Manager of Its Broadcasting and Digital Operations in Richmond, Virginia
Broadcast Sales Leader with Almost 30 Years of Experience Will Oversee WRIC-TV and wric.com RICHMOND, Va. & IRVING, Texas--(BUSINESS WIRE)-- Nexstar Media
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nBroadcast Sales Leader with Almost 30 Years of Experience Will Oversee WRIC-TV and wric.com \n\n\n RICHMOND, Va. & IRVING, Texas--(BUSINESS WIRE)--\n\nNexstar Media Group, Inc. (Nasdaq: NXST) today announced that it has promoted Steven Blanchard to Vice President and General Manager of the company’s broadcasting and digital operations in Richmond, Virginia, including WRIC-TV (ABC DMA #56), wric.com, and their related digital and social media channels. Mr. Blanchard will begin his duties immediately and report to Brandin Stewart, Senior Vice President and Regional Manager for Nexstar’s broadcasting division.\n\n\nMr. Blanchard brings nearly thirty years of broadcast sales and management experience to his new role. Throughout his career, he has consistently grown revenue and profitability by identifying and cultivating accretive, non-traditional revenue through a variety of innovative cross-platform marketing initiatives and sponsorship opportunities. Mr. Blanchard has demonstrated the ability to build highly-successful collaborative sales teams everywhere he has worked, and he has a keen understanding of the importance of creating unique and innovative strategies to serve a variety of advertising and marketing clients.\n\n\nSince 2013, Mr. Blanchard has served as Director of Sales for WFLA-TV (NBC), WTTA-TV (CW) and WSNN, Nexstar’s media properties serving Florida’s Tampa/St. Petersburg/Sarasota market (DMA #12). Mr. Blanchard was responsible for the long-term strategy and day-to-day management of the broadcast and digital sales operations of all three businesses. During his tenure, Mr. Blanchard was instrumental in helping to forge a long-term partnership between WFLA-TV and the Tampa Bay Buccaneers of the National Football League, and was involved in the development and launch of two locally produced shows, “Bloom,” devoted to health and wellness, and “Todo,” focused on Hispanic and Latino issues. He also developed WFLA-TV’s “Bloom Health Expo,” a day-long event sponsored by ADVENTHEALTH and the Tampa Bay Buccaneers to offer free health screenings and activities for the community.\n\n\nFrom 2011 to 2013, Mr. Blanchard served as General Sales Manager at WNCN-TV (CBS) in Raleigh, North Carolina (DMA #22), where he was responsible for all sales operations across multiple platforms, and drove consistent increases in revenue share...