Business
Nexstar Media Group Names Larry Forsgren as Vice President and General Manager of Its Broadcasting and Digital Operations in Champaign-Springfield, Illinois
Experienced Broadcasting and Sales Executive Will Lead WCIA-TV, WCIX-TV and WCIA.com CHAMPAIGN, Ill. & IRVING, Texas--(BUSINESS WIRE)-- Nexstar Media Inc., a
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nExperienced Broadcasting and Sales Executive Will Lead WCIA-TV, WCIX-TV and WCIA.com\n\n CHAMPAIGN, Ill. & IRVING, Texas--(BUSINESS WIRE)--\n\nNexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), has appointed Larry Forsgren as Vice President and General Manager of its broadcasting and digital operations in Champaign-Springfield, IL (DMA #90), including WCIA-TV (CBS), WCIX-TV (MyNet), WCIA.com and their related digital and social media channels. Mr. Forsgren will begin his duties immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Broadcasting.\n\nThroughout his more than 25-year career in broadcasting management and sales, Mr. Forsgren has consistently demonstrated the ability to grow ratings, revenue, and profitability, as well as build highly effective sales teams and forge deep relationships with the community. Mr. Forsgren is very familiar with Nexstar and its station group, having worked previously as sales director for WMBD-TV and WYZZ-TV, the Nexstar television stations serving Peoria, Illinois (DMA #123). He joins Nexstar from KMTV-TV in Omaha, Nebraska (DMA# 72), where he most recently was Vice President and General Manager, responsible for long-term strategy and all aspects of the station’s day-to-day operations.\n\nDuring his tenure at KMTV-TV, Mr. Forsgren and his team expanded local content and the reach of the station’s newscasts, identifying and developing new streams of revenue, sponsorship opportunities, and maintaining customer relationships. Under his leadership, KMTV-TV launched a new half-hour weekday newscast at Noon and expanded the weekend evening 10 p.m. newscast to a full hour. Mr. Forsgren was also responsible for establishing KMTV-TV’s partnership with the NFL’s Kansas City Chiefs and for securing the broadcast rights to the team’s pre-season football games. He reorganized the station’s sales team, developing a number of cross-platform advertising solutions for clients, growing year-over-year advertising revenue significantly, and recording record revenue during the 2021 Super Bowl. KMTV-TV also experienced substantial digital growth under Mr. Forsgren, more than tripling page views to the station’s website. Mr. Forsgren also was instrumental in deepening KMTV-TV’s commitment to the Omaha community by working with a...