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Nexstar Media Group Names Jay Howell Vice President and General Manager of Its Broadcasting and Digital Operations in Las Vegas, Nevada

Innovative Media Executive with 20+ Years of Large Market Leadership Experience Will Oversee KLAS-TV and 8Newsnow.com LAS VEGAS & IRVING, Texas--(BUSINESS

articleNexstar Media Group, Inc.February 15, 20225/company/nexstar-broadcasting-group-inc/news/nexstar-media-group-names-jay-howell-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-in-las-vegas-nevada
Nexstar Media Group Names Jay Howell Vice President and General Manager of Its Broadcasting and Digital Operations in Las Vegas, Nevada

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[{"type":"text","content":"\nInnovative Media Executive with 20+ Years of Large Market Leadership Experience Will Oversee KLAS-TV and 8Newsnow.com\n\n LAS VEGAS & IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the appointment of Jay Howell as Vice President and General Manager of its broadcasting and digital operations in Las Vegas, NV (DMA #40), including KLAS-TV (CBS), 8Newsnow.com, and their related digital and social media channels. Mr. Howell will begin his duties immediately and report to Matthew Rosenfeld, Senior Vice President and Regional Manager for the broadcasting division of Nexstar Media Inc.\n\nMr. Howell has a broad range of experience in all facets of the media business and a long track-record of success overseeing CBS-affiliated stations in large markets across the country, including Providence, RI; Pittsburgh, PA; and Sacramento and Los Angeles, CA. Throughout his 30+ years in broadcasting, Mr. Howell has consistently demonstrated the ability to develop new local programming and grow ratings, revenue, and profitability. He also has a well-established reputation for fostering positive work environments with strong cultures, team-building, and mentoring employees.\n\nMr. Howell began his career as an executive in broadcast management in 2001, when he was appointed Vice President and General Manager of WPRI-TV (CBS) and WNAC-TV (FOX) in Providence, RI (DMA #51), then owned by LIN Television (LIN). Mr. Howell was responsible for the long-term strategy and day-to day operations of both stations, and immediately began revitalizing and reinvigorating the brands of each, significantly expanding local news, launching new local programming, and forging deeper relationships in the community. He also restructured the sales teams, placing greater emphasis on client-focused service, new business development, and digital revenue.\n\nAt WPRI-TV, Mr. Howell rebranded the station’s local news programming as “Eyewitness News,” and launched “Target 12 Investigates,” a long-form investigative unit, and “Call 12 for Action,” focused on consumer rights. He also spearheaded the launch of WPRI.com, the station’s first digital platform, which eventually became the #1 digital platform in Rhode Island. During his tenure, WPRI-TV grew local news ratings substantially, achi...

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