Business
Nexstar Media Group Names Chris Cook as Vice President and General Manager of Its Broadcasting and Digital Operations in Lafayette, Louisiana
Broadcasting Executive with 20+ Years of In-Market Experience Will Lead KLFY-TV and klfy.com LAFAYETTE, La. & IRVING, Texas--(BUSINESS WIRE)-- Nexstar Media
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nBroadcasting Executive with 20+ Years of In-Market Experience Will Lead KLFY-TV and klfy.com\n\n LAFAYETTE, La. & IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), has appointed Chris Cook as Vice President and General Manager of its broadcasting and digital operations in Lafayette, LA (DMA #122), including KLFY-TV (CBS) and klfy.com and their related digital and social media channels. Mr. Cook will begin his duties immediately and report to Mike Vaughn, Senior Vice President and Regional Manager for the broadcasting division of Nexstar Media Inc.\n\nThroughout his more than 20-year career in broadcasting, Mr. Cook has consistently demonstrated the ability to grow ratings, revenue, and profitability, as well as build highly effective sales teams and forge deep relationships with the community. Mr. Cook is extremely familiar with the Lafayette market and KLFY-TV, having worked previously in a variety of roles at the television station from 1997 to 2014, starting as a videographer for the news department before moving on to become promotions coordinator, marketing director, digital sales manager, and local sales manager. His appointment as Vice President and General Manager of KLFY-TV is a fitting capstone to his years of service to the station and the Lafayette community.\n\nDuring his tenure in sales at KLFY-TV, Mr. Cook was responsible for negotiating both national and local advertising buys, developing new advertising revenue streams, and driving substantial advertising growth. While serving as digital sales director, Mr. Cook created and developed two new mobile applications focused on news and weather and implemented an innovative “rewards” program for klfy.com, including graphic design, site layout and promotion that resulted in a significant increase in traffic to the station’s website.\n\nMr. Cook joins Nexstar from WISH-TV in Indianapolis, Indiana (DMA# 25), where he most recently was Director of Sales. During his tenure at WISH-TV, Mr. Cook and his team devised and implemented the sales strategy behind the launch of two new hour-long programs: “All Indiana Politics,” a weekly news and political talk show airing Sundays, and “All Indiana Bets,” a weekly sports betting show airing Saturdays and Sundays. Mr. Cook was also instrumental in driving a...