Business
Nexstar Media Group Names Cathy Gunther as Vice President and General Manager of Its Broadcasting and Digital Operations in Sacramento, California
Media Executive with 20+ Years of Broadcast Television Experience Will Oversee KTXL-TV and FOX40.com SACRAMENTO, Calif. & IRVING, Texas--(BUSINESS WIRE)--
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nMedia Executive with 20+ Years of Broadcast Television Experience Will Oversee KTXL-TV and FOX40.com\n\n\n SACRAMENTO, Calif. & IRVING, Texas--(BUSINESS WIRE)--\nNexstar Media Group, Inc. (Nasdaq: NXST), today announced the appointment of Cathy Gunther as Vice President and General Manager of its broadcasting and digital operations in Sacramento, CA (DMA #20), including KTXL-TV (FOX), FOX40.com, and their related digital and social media channels. Ms. Gunther will begin her duties immediately and report to Matthew Rosenfeld, Senior Vice President and Regional Manager for Nexstar’s broadcasting division.\n\n\nMs. Gunther brings more than twenty years of broadcast management, programming, research, and sales experience to her new role. Throughout her career, she has consistently grown revenue and profitability by identifying and cultivating accretive, non-traditional revenue through a variety of innovative cross-platform marketing initiatives and sponsorship opportunities. Through her leadership, Ms. Gunther has successfully demonstrated the importance of creating unique and innovative strategies for advertising and marketing clients, as well as connecting local businesses with non-profit organizations to achieve mutual outreach and local service goals.\n\n\nMs. Gunther most recently served as Vice President and General Manager of KOKI-TV (FOX) and KMYT-TV (My) in Tulsa, OK (DMA #58), where she was responsible for the long-term strategy and day-to-day management of both television stations. During her tenure, Ms. Gunther made critical changes in leadership, direction, and on-air content, resulting in immediate ratings growth and making KOKI the most watched local news station in the Tulsa market as of July 2023. Under her leadership, Ms. Gunther expanded local news and significantly grew the revenue share of both stations. Ms. Gunther also increased viewer and advertiser engagement by expanding local sports programming with the creation of “Ford Kick Off to Win NCAA Sweepstakes,” and the development of a locally produced college football program, “Countdown to Kickoff.” Ms. Gunther joined KOKI/KMYT in 2014 as Director of Sales for both stations, rising to become Vice President and General Manager in 2017.\n\n\nFrom 2011 to 2014, Ms. Gunther served as Local Sales Manager and New Business Development Manager at KTVU-TV (FOX) in Sa...