Business
Nexstar Inc. Partners with VENN.TV to Introduce New Content Hub
New President, Digital Focuses on Gaming to Attract Younger Audiences IRVING, Texas, Jan. 07, 2021 (GLOBE NEWSWIRE) -- Nexstar Inc., a wholly owned subsidiary
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"New President, Digital Focuses on Gaming to Attract Younger Audiences\nIRVING, Texas, Jan. 07, 2021 (GLOBE NEWSWIRE) -- Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, (Nasdaq: NXST), announced that it has integrated a custom Gaming Hub from VENN, the live 24/7 streaming network for gaming and entertainment, across Nexstar Inc’s websites and mobile apps, which reach an average of 85MM monthly uniques. This offering marks the first content to come from the media giants’ new partnership, announced in October. For advertisers, VENN brings 25+ hours of original content for the gaming and digital entertainment generation at scale, just as Comscore estimates gaming will generate $150B in 2020. “It’s no secret that gaming and esports are booming this year, and VENN sits at the center of that trend,” said Karen Brophy, who was recently named President of Nexstar Inc.’s Digital Division. “This partnership enables us to bring new content and advertising opportunities to our consumers and advertisers. VENN introduces both new content audience to Nexstar Inc.’s already sizable network which reaches an average of 85MM monthly uniques.” Brophy, recently named President of the Digital Division, previously served two years as Nexstar’s SVP, Head of Publisher Solutions. She has over two decades of product and business operations experience and spent more than 15 years working with leading media and entertainment companies including Yahoo!, Hearst, and New York Times. “At VENN, we aim to shine a light on the very best in gaming and esports related culture by creating must-see content that goes straight to the heart of the fastest growing community in entertainment,” said Ben Kusin, VENN’s co-founder and co-CEO. “We’re proud to be showcasing our content to broad new audiences across the unrivaled network of Nexstar Inc.’s websites and mobile apps -- and to continue our quest to work with the very best syndication and distribution partners to bring gaming content the attention it deserves.” The new content hub can be found on all Nexstar television station websites, such as KTLA (https://ktla.com/venn), and Chicago’s WGNTV (https://wgntv.com/venn). More programming, content, and distribution deals will get unveiled over the coming months. About Nexstar Inc.Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company tha...