Business
Nexstar Digital Names Dennis Cook Senior Vice President of Sales Marketing
Experienced Digital Marketing Executive Will Lead All Marketing for Company’s Digital Division, with a Special Focus on Accelerating the Company’s
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nExperienced Digital Marketing Executive Will Lead All Marketing for Company’s Digital Division, with a Special Focus on Accelerating the Company’s Advertising Sales Business\n\n LOS ANGELES--(BUSINESS WIRE)--\nNexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), announced today that it has named veteran marketing executive Dennis Cook as Senior Vice President of Sales Marketing. Mr. Cook will oversee the digital division’s go-to-market strategy and all revenue-driving ad sales marketing initiatives in support of the advertising sales business. Based in Los Angeles, Mr. Cook will assume his new duties immediately, and report to Lori Tavoularis, Chief Revenue Officer at Nexstar Digital. Nexstar Digital, the seventh-largest news and information digital property in the U.S. with over 133 million monthly unique visitors, prides itself on producing premium local and national news content that delivers highly engaged and valuable audiences to advertisers.\n\nA marketing and media industry veteran, Cook has held leadership roles in consumer marketing, affiliate distribution, and ad sales marketing at Sony Pictures Television, The Walt Disney Company, CBS Television, Showtime, and ESPN. Throughout his 20+ years in broadcasting, cable, syndication and digital media, Mr. Cook has consistently demonstrated his ability to launch and grow new businesses and brands – driving ratings, revenue, and profitability.\n\nMr. Cook joins Nexstar Digital from Gamut, a Cox Media Group company, where he led all marketing, communications, creative services, and insights teams focused on driving streaming ad sales revenue. During his tenure at Gamut, brand awareness grew 174%, website traffic grew 249%, and revenue increased 152%. Under his leadership, Gamut also won the Broadcasting & Cable Advanced Advertising Innovation Award, the Digiday Video & TV Award, and he was named to the Cynopsis Digital “It List”.\n\nPrior to Gamut, Mr. Cook spent six years at Sony Pictures Television where he oversaw ad sales marketing for off-network and first run syndicated television programming including “Seinfeld,” “Wheel of Fortune,” “Jeopardy,” and “The Dr. Oz Show.” He also led sales marketing for the streaming media platform Crackle and gaming property PlayStation. Before Mr. Cook’s time ...