Business
Nexstar Acquires The Hill, a Leading Independent Political Digital Media Platform, for $130 Million
The Hill’s Unbiased Political News Platform Complements Nexstar’s Leading Local News Operations and National Cable News Network, NewsNation The Hill Attracts
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\nThe Hill’s Unbiased Political News Platform Complements Nexstar’s \n\nLeading Local News Operations and National Cable News Network, NewsNation\n\nThe Hill Attracts More Unique Visitors Than Any Other Comparable Political News Website\n\n IRVING, Texas--(BUSINESS WIRE)--\n\nNexstar Media Inc., a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), announced today that it acquired The Hill for $130 million (plus working capital adjustments), in a transaction that is expected to be immediately accretive to Nexstar’s operating results. The Hill is the nation’s leading, independent, political digital media platform. The acquisition marks a continuation of Nexstar’s content-first strategy, focused primarily on news, designed to further leverage and monetize its expansive digital reach.\n\nThe Hill is a leader in political news with 48 million average monthly users and 2.2 billion total pageviews in 2020 according to Comscore; it attracted more than 4 million followers and 914 million video views on Twitter and received five times more Facebook interactions than other political news websites. The acquisition of The Hill complements Nexstar’s leading digital platform, which delivered record growth and audience engagement in 2020, ranking #1 in local news for every month of the year and reaching record key performance indicators, including average monthly users of 91 million and 7.8 billion pageviews according to Comscore. Combined, The Hill and Nexstar are used by a third of all U.S. digital media viewers.\n\nWith more than 100 journalists who cover political news and events and provide a wide variety of engaging content to its users, The Hill’s business model is primarily advertising supported by direct, programmatic, and licensing revenue. Nexstar’s omni-channel approach to content distribution will allow it to expand The Hill’s reach and revenue channels while creating synergistic opportunities with Nexstar’s growing national cable news network, NewsNation, and its leading local news gathering platform, which counts 5,500 journalists producing over 275,000 hours of local and national news annually.\n\nCommenting on the transaction, Tom Carter, Nexstar President and Chief Operating Officer stated, “The accretive acquisition of The Hill’s independent, political digital media platform marks continued progress with Nex...