Business
Mission Broadcasting and Nexstar Media Group Launch NextGen TV on WPIX-TV in New York City
51st Nexstar-Owned or Partner Market to Launch ATSC 3.0, El Paso and Baton Rouge Markets Also Transition This Week More Than 58 Million Television Households
About this update from Nexstar Media Group, Inc.
[{"type":"text","content":"\n51st Nexstar-Owned or Partner Market to Launch ATSC 3.0, El Paso and Baton Rouge Markets Also Transition This Week\n\n\nMore Than 58 Million Television Households Now Receive a NextGen Signal from a Nexstar-Owned or Partner Station\n\n\n IRVING, Texas.--(BUSINESS WIRE)--\nMission Broadcasting, Inc. (“Mission”), and Nexstar Media Group, Inc. (Nasdaq: NXST) (“Nexstar”), today announced the launch of NextGen TV on WPIX-TV in New York City, the #1 television market in the country. Mission owns WPIX-TV and Nexstar provides services to the station; the two companies worked together on today’s launch. The New York launch marks the 51st Nexstar-owned or partner market to begin broadcasting with ATSC 3.0. This week, Nexstar also transitioned its local television stations in El Paso and Baton Rouge, as well as a partner station in Baton Rouge owned by White Knight Broadcasting, Inc. The recent transitions add three more cities to the total number of Top 100 television markets that are on the air with a NextGen TV signal.\n\n\nOver the course of 2023, Nexstar deployed ATSC 3.0 at local television stations in seven of its markets across the nation, including San Francisco, Dallas, and Des Moines. More than 58 million U.S. television households now receive a NextGen TV signal from a Nexstar-owned or partner station.\n\n\nNextGen TV is a revolutionary new digital broadcast technology delivering stunning video with brilliant color, sharper images and deeper contrast to create a more life-like viewing experience. Based on ATSC 3.0, the world’s most advanced television broadcasting technology, NextGen TV can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from TV screens. ATSC 3.0 gives broadcasters the power to serve their markets with a range of high value data services in addition to improved television broadcasting. Nexstar is a participant in BitPath, a broadcaster-supported consortium creating a network for datacasting, with services launching soon.\n\n\n“When it comes to the deployment of ATSC 3.0, we think scale is critically important to fostering consumer demand for NextGen TV sets and developing new businesses and services,” said Brett Jenkins, Executive Vice President and Chief Technology and Digital Officer for Nexstar Media Group...