Business
NEXEN TYRE Expands in Australia with Launch of High-Performance N'BLUE S
NEXEN TYRE, a leading global tyre manufacturer, announced the launch of its high-performance summer tyre the N'BLUE S in Australia, as it accelerates its expansion in the global replacement (RE) market. Following its success in the European market, the company is now introducing this proven product to Australia to diversify its premium portfolio and support long-term growth in the Asia-Pacific region.
About this update from Nexen Tire Corp
[{"type":"text","content":"- Targeting RE markets in Latin America and Asia-Pacific with product proven in Europe and OE sales","length":99,"tagName":"p"},{"type":"text","content":"SEOUL, South Korea, March 15, 2026 /PRNewswire/ -- NEXEN TYRE, a leading global tyre manufacturer, announced the launch of its high-performance summer tyre the N'BLUE S in Australia, as it accelerates its expansion in the global replacement (RE) market. Following its success in the European market, the company is now introducing this proven product to Australia to diversify its premium portfolio and support long-term growth in the Asia-Pacific region.","length":459,"tagName":"p"},{"type":"image","alt":"Nexen Tyre’s high-performance summer tyre, N’Blue S","displaySize":"","headline":null,"caption":"Nexen Tyre’s high-performance summer tyre, N’Blue S","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":320,"url":"https://media.zenfs.com/en/prnewswire.com/a807903adc76182af534fe2346139175"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ySkPBQZYgsq2HH.qD_sCiQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU2NDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/a807903adc76182af534fe2346139175","width":400,"height":320}},"href":"https://mma.prnewswire.com/media/2933233/Image__High_performance_summer_tyre__N_Blue_S.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"NEXEN TYRE's launch of the N'BLUE S in Australia is part of the company's premium global expansion strategy. Optimised for Australia's diverse driving conditions, the N'BLUE S delivers exceptional stability on wet roads and superior efficiency in everyday driving. This launch marks a significant step forward in the company's plan to diversify its regional portfolio and meet the structural demand for high-quality summer tyres in the Asia-Pacific region.","length":480,"tagName":"p"},{"type":"text","content":"The N'BLUE S is a high-performance summer tyre designed with an optimised contact patch structure that reduces rolling resistance for better efficiency and improved handling. It is made from a multifunctional compound with evenly dispersed materials to enhance wet grip, ensuring stable driving on wet roads.","length":312,"tagName":"p"},{"type":"text","content":"The newly launched N'BLUE S also carries NEXEN TYRE's prop...