Business
FSBO.com Enters a New Era With Consumer-First Modernization Focused on Simplicity, Transparency, and Control
FSBO.com, one of the longest-standing "For Sale By Owner" platforms in the United States, today announced a new chapter in its evolution following its acquisition by a newly formed ownership group led by Mike Kortas, Founder and CEO of NEXA Lending, alongside strategic partners including entrepreneur Brad Rice, CEO of Homepie, Inc..Founded more than 29 years ago, FSBO.com has helped homeowners take control of the home-selling process. The new ownership group plans a full modernization of the pla
About this update from Nexa Resources S.a.
[{"type":"text","content":"A 29-year-old home selling platform is reimagined for the modern homeowner with guided technology designed to remove fear, friction, and complexity","length":152,"tagName":"p"},{"type":"text","content":"PHOENIX, Feb. 12, 2026 /PRNewswire/ -- FSBO.com, one of the longest-standing "For Sale By Owner" platforms in the United States, today announced a new chapter in its evolution following its acquisition by a newly formed ownership group led by Mike Kortas, Founder and CEO of NEXA Lending, alongside strategic partners including entrepreneur Brad Rice, CEO of Homepie, Inc..Founded more than 29 years ago, FSBO.com has helped homeowners take control of the home-selling process. The new ownership group plans a full modernization of the platform bringing it in line with standards for usability, transparency, and consumer empowerment, while preserving the spirit of independence that made FSBO.com a trusted name."At its core, this is about removing fear from one of the biggest transactions of someone's life," said Kortas. "Buying or selling a home shouldn't feel intimidating or inaccessible. Our goal is to make the process simple, guided, and understandable for everyday people without stripping them of control."","length":1123,"tagName":"p"},{"type":"text","content":"A Simpler Way to Buy and Sell Without the Confusion","length":61,"tagName":"p"},{"type":"text","content":"The redesigned FSBO.com experience will focus on helping homeowners and buyers navigate transactions with confidence through what the team describes as a guided, agentic AI experience.","length":189,"tagName":"p"},{"type":"text","content":"Rather than overwhelming users with legal language and paperwork, the platform will:","length":84,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Simplify purchase contracts into plain-language steps","length":53,"tagName":"p"}]},{"val":[{"type":"text","content":"Guide buyers and sellers through negotiations collaboratively","length":61,"tagName":"p"}]},{"val":[{"type":"text","content":"Clarify timelines, responsibilities, and next steps","length":51,"tagName":"p"}]},{"val":[{"type":"text","content":"Reduce friction without removing autonomy","length":41,"tagName":"p"}]}],"tagName":"ul","bul...