Press release
Reba McEntire and Realtor.com® Bring the Laughs--and the Listings--in New Campaign
Inspired by real experiences, this new campaign with country music legend turns real estate woes into sitcom gold, making the home search feel a little less
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[{"type":"text","content":"Inspired by real experiences, this new campaign with country music legend turns real estate woes into sitcom gold, making the home search feel a little less stressful – and a lot more fun\nAUSTIN, Texas, May 5, 2025 /PRNewswire/ -- Buying a home in America has never felt more emotionally fraught or economically complex, and that is why today, Realtor.com® is launching a new campaign, \"Nearly Home,\" which features beloved country music star and sitcom veteran Reba McEntire to offer something many homebuyers haven't felt in years: optimism. \n\n \n \n \n \n \n \n\n \n\"With this campaign, our goal is to make home search feel more human, more hopeful and less overwhelming—especially for a generation of buyers who've been navigating a complex market,\" said Mickey Neuberger, chief marketing officer at Realtor.com®. \"As the most trusted brand in real estate and the brand most trusted by real estate professionals, partnering with Reba McEntire was an easy choice. She's got the trust, the charm and the boots-on-the-ground wisdom to bring a genuine sense of reassurance, and a little humor, to our message. She helps us remind people that finding a home shouldn't feel impossible—it should feel like coming home.\"\nReba McEntire, America's Queen of Country and sitcom legend, brings her one-of-a-kind warmth and comedic charm to Realtor.com® 's series of sitcom-inspired ads which will be the biggest real estate campaign of the year. The campaign highlights the relatable ups and downs of the home buying and selling process, making it feel more accessible and less daunting. Drawing from real homebuyers' experiences, the ads offer digestible solutions to common problems, providing viewers with the tools they need to take the next step in their home search with confidence.\n\"As I learned more about Realtor.com®, I saw how they have amazing tools for home buyers and sellers, are the most trusted site by real estate professionals and have over 500,000 new listings a month – and I was sold… pun intended!\" says Reba McEntire. \"A home brings a sense of comfort, relief and belonging that everyone deserves. This new campaign will help people become more positive, energized and hopeful about their home search. When it comes to something as important as your home, you want the best team on your side.\"\nThe first episode of this campaign, called \"...