Press release
Realtor.com® Expands Local Expert(SM) to Cities
SANTA CLARA, Calif., July 29, 2019 /PRNewswire/ -- Consumers who search for homes on realtor.com® by city may now see branded content and listings from Local
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[{"type":"text","content":"SANTA CLARA, Calif., July 29, 2019 /PRNewswire/ -- Consumers who search for homes on realtor.com® by city may now see branded content and listings from Local ExpertSM agents, teams and brokers in their search results and then again in their social media feeds, thanks to new citywide branding opportunities through realtor.com®'s Local ExpertSM. \n\n \nWith this new release, agents, teams and brokers can elevate their brand to consumers on a citywide level as well as targeting specific zip codes. Real estate professionals can customize ads that showcase their current or sold listings with prominent branding that displays in city and/or zip code searches on realtor.com®. Local ExpertSM also targets these potential buyers on social media with first-party data exclusive to realtor.com®. \nThe city version of Local ExpertSM is available in approximately 25,000 cities across the U.S.\n\"We're excited to expand our successful Local ExpertSM branding program to the city level for brokers, teams and agents, and the initial response has been very positive,\" said Deepak Thakral, realtor.com® senior vice president, product management. \"It's just one more example of how realtor.com® is helping real estate professionals compete in a rapidly changing marketplace.\"\nSince its initial launch in November 2018, Local ExpertSM has helped thousands of agents and teams build their brand awareness with customized, branded ads in targeted ZIP code searches on realtor.com® and in home shoppers' social media feeds. \nAccording to the 2018 National Association of Realtors®' Profile of Home Buyers and Sellers, 40 percent of recent home buyers said the most important factors when choosing an agent were the agent's experience, reputation, or knowledge of the neighborhood. Local ExpertSM helps real estate professionals demonstrate their strengths in all of these areas.\nAgents, teams and brokers can use Local ExpertSM to expand their visibility and awareness with buyers who are looking for homes in their markets of expertise and amplify their marketing tactics for their seller clients' properties at the same time.\n\"Realtor.com® wants to make buying and selling homes easier and more rewarding for consumers, agents and brokers alike,\" said Thakral. \"Whether it's brand building tools like Local ExpertSM, the means to capture, communicate, and connect with ...