Press release
Realtor.com® Celebrates the Individuality of Buyers with its New "Homes for Every Home Buyer" Campaign
Each :30 and :15 spot concludes with Realtor.com®'s new tagline "To each their home" SANTA CLARA, Calif., May 10, 2021 /PRNewswire/ -- During a time when the
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[{"type":"text","content":"Each :30 and :15 spot concludes with Realtor.com®'s new tagline \"To each their home\"\n\n\nSANTA CLARA, Calif., May 10, 2021 /PRNewswire/ -- During a time when the COVID-19 pandemic has created a seismic shift in the real estate industry, prompted a swirl of economic uncertainty, and pushed home buyers to the edge, realtor.com® unveiled its \"Homes for Every Homebuyer\" campaign and tagline \"To each their home.\" Centered on empowering consumers with the options and expertise to make confident decisions, the campaign demonstrates the uniqueness of every home journey and how realtor.com® can help buyers find a home based on what's most important to them. \n\n \n \n \n \n \n \n\n \nToday's home buyers are in the middle of the most competitive buying season of all time. There are 50% fewer homes on the market year over year, and home prices, at a national median of $375,000, have surpassed all-time highs and are selling in 43 days. On top of all this, the transaction of buying a home has never been harder. Consumer research reveals first time home buyers are overwhelmed. They are worried about missing out on the perfect home and making mistakes. \n\"At realtor.com®, we believe buyers and sellers need a helping hand to get them through the process. They crave choices and partners who can help them get exactly what they need on their terms,\" said Mickey Neuberger, chief marketing officer for realtor.com®. \"That's why we offer an open real estate marketplace that helps them understand their options, connects them with vetted partners, and brings them experiences for all stages in the home journey. At the end of the day, we help them feel confident every step of the way.\" \nThis campaign is launching at a time when realtor.com® has been seeing a surge in growth. Total brand awareness is at a record high, since we started measuring 8 years ago. Realtor.com® has broken several monthly traffic records over the last year and hit a new high in March of 108 million unique users, a 60% increase year-over-year. It's grown traffic faster than its closest competitor every month for the last 14 months (Comscore) and was up 44 percent year-over-year in the past quarter alone (internal metrics).\nDeveloped by Huge, Inc., Homes for Every Homebuyer humorously highlights the very specific needs of three different sets of home buyers -- a family o...