Press release
Realtor.com® Celebrates Status as No. 1 Most Trusted Real Estate Brand with New Ad Campaign
The campaign leans into Realtor.com®'s status as the leading app real estate professionals rely on and showcases its expert insights and best-in-class tools
About this update from News Corporation
[{"type":"text","content":"The campaign leans into Realtor.com®'s status as the leading app real estate professionals rely on and showcases its expert insights and best-in-class tools to help consumers succeed\nSANTA CLARA, Calif., Sept. 25, 2023 /PRNewswire/ -- Realtor.com® is already the No. 1 app that real estate professionals trust. Now, this trust is at the heart of its new brand. Today, Realtor.com® unveiled a bold new \"Most Trusted\" advertising campaign, positioning itself as the trusted source for unbiased information and guidance for home buyers, sellers and renters throughout their real estate journey.\n\n \n \n\n \nHaving pioneered the world of online real estate, Realtor.com® is about what's real in real estate and prides itself on giving consumers the most accurate and complete information and the most choices to empower consumers when they're renting, buying or selling a home in any market.\n\"Consumers find it hard to know who to trust and where to find the best information,\" said Mickey Neuberger, Chief Marketing Officer at Realtor.com®. \"But the answer is clear, it's smart to trust the No. 1 app trusted by real estate professionals. Realtor.com® is the brand buyers, sellers and renters can depend on, and our new campaign highlights not only our site's best features and tools, but what 'real, real, really' sets us apart from the competition.\"\nThe campaign spotlights several \"Real\" tools offered on Realtor.com® that consumers won't find anywhere else and that they can trust to help them make the smartest choices and find their perfect place, including:\nRealListings™: Based on a recent proprietary survey, more real estate professionals trust and provide listings to Realtor.com® than any other brand. So when buying or selling a home, consumers should trust the No. 1 app trusted by real estate professionals.RealChoice™: Unlike competitors, when selling a home, RealChoice™ Selling lets homeowners choose from multiple listing agent proposals, because when real estate professionals compete for their business, home sellers win.RealView™: Realtor.com®'s RealView maps show you precise wildfire, flood and noise ratings on every home listing, so consumers can understand a neighborhood at a glance.RealValueSM: Consumers deserve high-quality data they can trust. Realtor.com®'s RealValue tools – including RealEstimate, which offers three indepen...