Press release
Out with the Fake, in with the Real with the Latest Realtor.com® Campaign
SANTA CLARA, Calif., July 22, 2019 /PRNewswire/ -- Realtor.com®, The Home of Home Search℠, today debuted a new wave of advertising in its nascent "Homes, for
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[{"type":"text","content":"SANTA CLARA, Calif., July 22, 2019 /PRNewswire/ -- Realtor.com®, The Home of Home Search℠, today debuted a new wave of advertising in its nascent \"Homes, for the Real of Us℠\" campaign that celebrates the \"realness\" of home-buying by poking fun at TV-fueled stereotypes and reinforcing that realtor.com® helps real buyers find real homes that meet their real needs. The campaign will run on national broadcast, digital, and social media through October 2019. \n\"There are a lot of fantasies out there when it comes to where you live, but the reality of owning your own home outshines every megamansion, every mountainside retreat, every ultra-modern, minimal abode. It's where you spend time and make memories with the people who matter most in your life,\" said Andrew Strickman, head of brand and chief creative for realtor.com®. \"Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters to you.\" \nCreated by realtor.com's® agency of record, Huge, Homes, for the Real of Us is built around the concept that real beats the fantasy, and the homes available on the site and its app are the truest representation of what homes are right for the vast majority of searchers rather than what's often seen on reality television and social media. Realtor.com's® latest creative spots double down on the concept, by first presenting viewers with an overly dramatized, over-the-top fantasy home and lifestyle. Viewers are then shown a real person searching for a normal home in a more realistic price range using realtor.com®. Each spot focuses on a different realtor.com® feature that helps the home buyer narrow their search. \n\"Today's world, be it through television shows, celebrities, influencers, or social media, can set some very unreal expectations on what life should be. But people don't live in that unreal world, they live in a very real world with very real needs and especially with very real budgets,\" said Fede Garcia, global executive creative director at Huge. \"With this campaign, we wanted to show them how realtor.com® has the tools to help them find a place that they love because it's exactly what they need.\"\nThe first of the six new creative spots, titled \"Socialites,\" opens with typical over-the-top reality tv socialites, ...