Press release
Meet a Real Life House Whisperer - Here to Help Struggling Homebuyers in Realtor.com®'s New Creative Campaign
This hero provides unmatched insight and guidance through his ability to communicate with houses in new :30 and :15 spots created by Erich and Kallman SANTA
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[{"type":"text","content":"This hero provides unmatched insight and guidance through his ability to communicate with houses in new :30 and :15 spots created by Erich and Kallman\nSANTA CLARA, Calif., Oct. 17, 2022 /PRNewswire/ -- In a constantly changing housing market with conflicting advice coming from many sources, it's hard to know who to trust and where to find accurate information. Realtor.com® today introduced a real life house whisperer – here to help homebuyers navigate the tricky process with his uncanny ability to communicate with houses. Born and raised in houses, this hero can solve any home buying conundrum and is a new, trusted voice to help tell Realtor.com®'s brand story.\n\n \n \n \n \n \n \n\n \nDeveloped in collaboration with Erich & Kallman, the creative campaign embodies Realtor.com®'s tagline \"To Each Their Home\" beginning with a four spot TV campaign and continuing online across digital channels. Whenever and wherever a homebuyer is struggling, the helpful house whisperer will be there in heroic fashion, serving as an expert guide and trusted partner to help each one find their perfect home with Realtor.com® tools including the RealEstimateSM valuation data which shows three different home value estimates, the Buying Power tool which shows how much house you can afford, and many hyper-specific filters if your heart is set on a fireplace or you prefer to live on a cul-de-sac. With digital campaign extensions, the traveling house whisperer could show up anywhere he's needed, across the world wide web.\nWhile the new campaign is light-hearted, it comes at a time when the housing market is rapidly evolving and becoming increasingly challenging. Mortgage rates are at levels not seen in 20 years and home prices are hovering at all-time highs, adding hundreds of dollars to monthly payments. Home shoppers aren't sure where to turn, especially those looking to purchase their first home. Behind the hero who sweeps in to save the day, there is real value in the advice he provides for struggling homebuyers. Realtor.com® is a real estate marketplace built for everyone that provides useful housing market data, relevant news and tips and advice for homebuyers.\n\"At Realtor.com® our mission is to be a trusted guide for consumers as they navigate the ups and downs of the housing market, something that is more important now than ever before. Real...