Business
CounterPath Announces Bria for Salesforce with Support for Lightning
New release of Bria for Salesforce® to expand user adoption through support for the mod...
About this update from Newpath Resources Inc
[{"type":"text","content":"CounterPath Announces Bria for Salesforce with Support for LightningNew release of Bria for Salesforce® to expand user adoption through support for the modern, efficient and fast-growing interface of LightningVANCOUVER, BC / ACCESSWIRE / July 12, 2018 / CounterPath Corporation (NASDAQ: CPAH) (TSX: PATH), a global provider of award-winning over-the-top (OTT) Unified Communications solutions for enterprises and service providers, today announced the latest release of Bria for Salesforce application with support for Lightning to enable richer user experience. Salesforce Lightning is the collection of tools and technologies behind the significant upgrade to the Salesforce platform's new modern user interface.Bria for Salesforce combines CounterPath's first-class in-context communications interface with the rich sales automation and CRM capabilities of Salesforce to address the appromixately 3.75 million users of Salesforce.com 1 on the market. Bria for Salesforce leverages an organization's existing phone service and allows for calls to be placed directly from within the Salesforce application and automatically log call activity. Bria for Salesforce allows sales people to focus on customers and selling rather than data entry, resulting in increased user productivity and efficiency. Additionally, the seamless integration with Salesforce captures calls and provides real-time data to sales management; leveraging a set of built-in reports and dashboards to better understand its communications workflow and impact to sales.\"We are excited to announce the release of a significant update to Bria for Salesforce with Lightning support, enabling Salesforce customers worldwide to connect with their customers, partners and employees easily and efficiently,\" said Todd Carothers, EVP of Sales and Marketing at CounterPath. \"This builds on our initial release of the solution announced in February 2016, combining the #1 CRM software with our flagship product Bria. Bria for Salesforce powers sales organizations with a modern sales tool for contacting, tracking, reporting, and analyzing critical metrics to drive business success and accelerate growth.\"Bria for Salesforce includes features specifically designed for sales and service users in small, medium and enterprise businesses. Users can also enjoy the flexibility of interacting with non-Sa...