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Newmark Knight Frank Becomes "Newmark"; Rebranding Reflects Future-Facing Company Vision
Revamp combines a new brand strategy and visual expression NEW YORK, Oct. 19, 2020 /PRNewswire/ -- Newmark Group, Inc. (NASDAQ: NMRK), a world leader in
About this update from Newmark Group, Inc.
[{"type":"text","content":"Revamp combines a new brand strategy and visual expression\n\n\nNEW YORK, Oct. 19, 2020 /PRNewswire/ -- Newmark Group, Inc. (NASDAQ: NMRK), a world leader in commercial real estate (CRE) services, today announced its formal rebranding to \"Newmark.\" The Company's rapid growth and evolution demanded a brand strategy and visual expression that reflect the innovative vision of the Company.\n\n \n \n\n \nExperience Newmark's new brand at our website: nmrk.comThe rebranding is a milestone in Newmark's transformation over the last decade, during which it has completed over 50 acquisitions and formed strategic partnerships expanding its international reach and scope of services. By investing in a deep roster of talented, forward-thinking professionals, Newmark has evolved into one of the fastest-growing CRE service platforms in the world.\n\"The unique ideology cultivated at Newmark has attracted top market experts seeking a collaborative and entrepreneurial environment. Newmark stands out in the industry for its dynamic culture that embraces technology, champions new opportunities and grows future leaders,\" said Newmark Chief Executive Officer Barry Gosin. \"This rebranding captures the principles, energy and data-driven approach that have further fueled our momentum and provided us with the vision to successfully usher our stakeholders into a rapidly changing future.\"\nNewmark's primary impetus for rebranding is to outwardly reflect the organization's evolution into a global CRE leader on the forefront of industry trends, with a progressive, stand-out industry culture. The Newmark brand captures the foundational values it has cultivated: a fair and equitable Company infrastructure; engineering solutions based on the human experience; and a focus on depth of expertise over physical footprint. The Company is committed to prioritizing transparent leadership structures over bureaucratic barriers and ensuring that Newmark's professionals have seamless access to world-class data and insights to drive innovative client solutions. \n\"2020 has been a tumultuous year during which the entire world has shifted. Newmark is uniquely positioned to lead because we embrace the opportunities that come with change and we leverage those to create exceptional outcomes for our clients and for our people, and to positively impact the communities in whi...